Key Responsibilities 
<ul>
<li>GTM Engineering </li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Design the GTM Engineering strategy and architecture to align with Zeta’s growth and revenue goals.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Build listening systems to ingest firmographic, behavioral, product, and intent signals across digital, product, and CRM touchpoints.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Design signal classification and scoring logic to drive routing, personalization, and prioritization</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Martech &amp; Automation Architecture</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Own and evolve Zeta’s GTM tech stack built on HubSpot, BigQuery, Salesforce, React, WordPress, PowerBI, LinkedIn Sales Navigator, and Bardeen.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Demonstrate operational expertise in leveraging Zeta's internal tech stack to build automated workflows for lifecycle management, lead scoring, enrichment, sales handoff, and ABM orchestration.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Proficiently integrate 1st party data sources to create a unified GTM profile from sales, web, and marketing platforms, utilizing hands-on skills in tools like HubSpot, BigQuery, and Power BI.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Growth Infrastructure &amp; Web Engineering</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Partner with web development teams to build dynamic, personalized web experiences (e.g., demo portals, ROI calculators, microsites)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Enable A/B testing, intent-based content delivery, and product-signal-led campaigns.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Drive engineering efforts for speed, performance, and modular GTM component reuse.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Digital Advertising &amp; Paid Media Operations</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Design, define, and oversee all ad operations, including data flows for LinkedIn ad campaigns and paid search initiatives.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Independently build infrastructure to support audience segmentation, dynamic retargeting, and performance tracking across key platforms.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Take ownership of activating signal-based triggers for media campaigns and optimizing spend toward pipeline generation, without reliance on a separate performance marketing team.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Data Operations &amp; Performance Intelligence</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Build data pipelines and attribution models in BigQuery to measure signal-to-pipeline efficiency.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Establish a dashboard and reporting infrastructure via Power BI to measure campaign, funnel, and GTM system performance.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Collaborate with Digital, Development, Content, and Sales on closed-loop insights.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Team Leadership &amp; Practice Building</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Recruit, mentor, and lead a multi-disciplinary team of marketing engineers, data ops, and martech specialists</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Define team vision, workflows, rituals, and tech stack evolution roadmap</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Act as internal evangelist for GTM Engineering across product, sales, and marketing </li>
</ul>
Experience And Qualifications 
<ul>
<li style="margin-left:1.6rem;">8–12+ years of experience in B2B SaaS, fintech, or enterprise marketing, with a track record across digital marketing, growth, martech, or data/engineering</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Deep technical familiarity with HubSpot, Salesforce, BigQuery, PowerBI, React, WordPress, and automation tools like Bardeen</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong understanding of account-based marketing, product-led growth, funnel velocity, paid media workflows, and GTM performance metrics</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Hands-on skills in data modeling, workflow automation, API orchestration, and system design thinking </li>
</ul>
Skills 
<ul>
<li style="margin-left:1.6rem;">Systems thinker who can architect full-funnel marketing experiences</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong storytelling + engineering mindset — can bridge content, code, and campaign logic</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Comfortable switching between leadership, execution, and evangelism</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Highly collaborative across marketing, product, and sales</li>
</ul>

Sr Digital Marketing Manager in Delhi (UID-8595)

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