Responsibilities

Acquisition &amp; Channel Operations
 
<ul>
<li>Run multi-channel user acquisition end-to-end: Execute across Google UAC, Apple Search Ads, Meta AAC, DV360/DSPs, and Affiliate/CPI—covering goals, event mapping, keywords/match types, creative/asset feeds, placements, audience expansion, and learning-phase control. </li>
</ul>

<ul>
<li>Own outcomes &amp; pacing: Hands-on management of platforms to hit install volume/quality and efficiency (CPI/CAC, CPQA, pLTV) targets, rebalance budgets to marginal ROI, and publish timely, accurate and consistent reports</li>
</ul>

Measurement, Attribution &amp; Data Integrity 

<ul>
<li>MMP ownership (AppsFlyer): Own event taxonomy, postbacks, SRN/partner configs, Protect360 rules, and rigorous data QA. </li>
</ul>

<ul>
<li>iOS &amp; Android specifics: Design SKAN 4 conversion mapping, implement Play Install Referrer, and prepare for Android Privacy Sandbox attribution. </li>
</ul>

<ul>
<li>Source-of-truth dashboards: Maintain SQL/BI cohort, funnel, retention, and ROAS/pLTV dashboards with Data as the single source of truth. </li>
</ul>

Lifecycle, Retention &amp; Re-engagement 

<ul>
<li>MoEngage collaboration: Build high-intent segments and journeys to raise D0/D7/D30 retention; align CRM nudges with paid retargeting across drop-offs. </li>
</ul>

<ul>
<li>Re-engagement: Sync audiences and exclusions for retargeting and quantify incremental lift where feasible. </li>
</ul>

Creative, ASO &amp; Messaging 

<ul>
<li>Creative engine: Drive a weekly creative cadence with naming taxonomies and asset libraries across hooks, formats, and durations. </li>
</ul>

<ul>
<li>ASO partnership: Feed paid-search learnings into ASO metadata/keywords and align store creatives to winning ad narratives. </li>
</ul>

Skills &amp; Attributes

<ul>
<li>Deep, hands-on expertise with Google App Campaigns, Apple Search Ads, Meta app campaigns, DSPs, and affiliate/CPI; can launch, optimize, and scale across iOS and Android. </li>
</ul>

<ul>
<li>Comfortable with AppsFlyer, SKAN 4, and Play Install Referrer; can design clean event schemas and resolve attribution issues. </li>
</ul>

<ul>
<li>Understanding of cohorts and funnels, tracks CAC vs LTV, and can work confidently in spreadsheets. Can navigate SQL/BI dashboards to get answers and insights that matter. </li>
</ul>

<ul>
<li>Experimentation mindset with the ability to write clear hypotheses, size tests properly, choose A/B vs holdout when needed, and turn outcomes into repeatable playbooks. </li>
</ul>

<ul>
<li>Strong understanding of technical and non-technical ASO, uses paid-search learnings to refine keywords and metadata; ensures messaging consistency in the stores. </li>
</ul>

<ul>
<li>Experience with CRM platforms along with the proven ability to improve activation and early retention; can build practical retargeting and exclusion audiences.</li>
</ul>
 
<ul>
<li>Bias to action, high accountability for targets, and ability to scale what works while sunsetting what doesn’t. </li>
</ul>

<ul>
<li>Excellent communication skills with the ability to manage cross-functional stakeholders and workflows efficiently. </li>
</ul>

Experience &amp; Qualifications:

<ul>
<li>6–8+ years in mobile growth/performance marketing for B2C apps, with direct hands-on work across Google UAC, Apple Search Ads, Meta, DSPs, and affiliate/CPI networks.</li>
</ul>

<ul>
<li>Experience driving acquisition and growth for fintech or consumer tech products.</li>
</ul>

<ul>
<li>Practical knowledge of AppsFlyer (or Adjust/Branch/Kochava), Firebase (Analytics, A/B testing, Remote Config), and MoEngage (segments, journeys).</li>
</ul>

<ul>
<li>Proven track record of improving funnels — from installs to registration/KYC, first action, and D1/D7/D30 retention — by combining paid and lifecycle marketing.</li>
</ul>

<ul>
<li>Strong data skills: advanced Excel/Sheets, ability to read SQL dashboards, and familiarity with BI tools like Looker, Tableau, or Power BI.</li>
</ul>

<ul>
<li>Working knowledge of SKAN 4, Play Install Referrer, deep linking, web-to-app, and upcoming Privacy Sandbox changes.</li>
</ul>

<ul>
<li>Exposure to fintech/regulatory requirements, execution in U.S. markets, ASO collaboration, and techniques like incrementality testing or MMM.</li>
</ul>

Digital Marketing Manager in Delhi (UID-12391)

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