Local Store Marketing (LSM) -

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<li style="margin-left:0px;">Support regional operations teams to develop localized plans tailored to specific store catchments, store-level offers and partnerships to boost sales and brand engagement.</li>
</ul>

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<li style="margin-left:0px;">Identify and leverage community touchpoints for activation, promotion, branding and visibility - residential areas, corporate offices/parks, educational institutions, clubs etc.</li>
</ul>

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<li style="margin-left:0px;">Store location marketing for mall / food court outlets- Leverage mall marketing calendar, available opportunities and other brand tie-ups to drive visibility and footfalls.</li>
</ul>

New City / New store launches -

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<li style="margin-left:0px;">Work alongside central marketing and respective regional teams on implementation of new city launch and new store launch playbooks / plans, covering various initiatives such as - PR, influencers, local media plan execution, branding and visibility, local partnerships etc.</li>
</ul>

Activations and Events

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<li style="margin-left:0px;">Brand participation and presence in relevant small and large format events (city-specific or multi-city)</li>
</ul>

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<li style="margin-left:0px;">Coordinate with vendors and brand partners for branding material, event setups and promotions.</li>
</ul>

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<li style="margin-left:0px;">Track performance of activations through KPIs such as footfall, trials and conversion.</li>
</ul>

Others

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<li style="margin-left:0px;">Analyse campaigns performance and put together MIS reports on footfalls, sales uplift, other KPIs</li>
</ul>

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<li style="margin-left:0px;">Competitive analysis and consumer insights from the regional catchments</li>
</ul>

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<li style="margin-left:0px;">Agency and vendor management, coordination with internal teams Operations, IT, SCM, Finance </li>
</ul>

Regional Marketing Manager in Mumbai (UID-15359)

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Job Description for Regional Marketing Manager

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