What you would do :

<ul>
<li style="margin-left:0px;">Strategizing, planning, and executing Digital Marketing/Performance Marketing activities across business verticals.</li>
</ul>

<ul>
<li style="margin-left:0px;">Taking insight-driven approaches toward media strategy and planning. Identify trends &amp; insights through AppsFlyer and other tools to optimize media budgets and deliver media efficiency.</li>
</ul>

<ul>
<li style="margin-left:0px;">Maintain up-to-date knowledge of Google Ads algorithms, Meta Ads Platform, feature releases, and industry best practices.</li>
</ul>

<ul>
<li style="margin-left:0px;">Identify and capitalize on emerging opportunities and deploy advanced techniques to enhance Quality Scores through improving ad relevance, landing page quality, and other optimization strategies.</li>
</ul>

<ul>
<li style="margin-left:0px;">Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc</li>
</ul>

<ul>
<li style="margin-left:0px;">Optimizing creatives and ad sets across platforms to drive high efficiency.</li>
</ul>

<ul>
<li style="margin-left:0px;">Reporting campaign results along with funnel trends and projections. </li>
</ul>
Desired Experience :

<ul>
<li style="margin-left:0px;">Self-driven and a strong bias for action, fitment in startup culture</li>
</ul>

<ul>
<li style="margin-left:0px;">Excellent analytical, communication, collaboration, and stakeholder management skills</li>
</ul>

<ul>
<li style="margin-left:0px;">In-depth knowledge of the Paid Marketing ecosystem (especially Google &amp; Meta), attribution models, and segmentation/personalization on external communication channels.</li>
</ul>

<ul>
<li style="margin-left:0px;">Expertise in Google, Meta, Programmatic, etc. marketing channels.</li>
</ul>

<ul>
<li style="margin-left:0px;">Develop and execute comprehensive Google Ads strategies that align with our business objectives and target audience profiles.</li>
</ul>

<ul>
<li style="margin-left:0px;">Perform detailed keyword research, competitor analysis, and market research to inform data-driven campaign strategies.</li>
</ul>

<ul>
<li style="margin-left:0px;">Configure various campaign types, including Search, Display, Video, Shopping, and Remarketing, with a focus on advanced settings and segmentation.</li>
</ul>

<ul>
<li style="margin-left:0px;">4+ years of experience with a B2C consumer tech/e-commerce platform, preferably in a growth or digital marketing role </li>
</ul>

Manager - Growth Marketing in Bengaluru (UID-5860)

Job Description

Job Details

Skills Required for Manager - Growth Marketing

Job Description for Manager - Growth Marketing