Key Responsibilities 
<ul>
<li>End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms </li>
<li>Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies </li>
<li>Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals </li>
<li>Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc. </li>
<li>Prepare weekly/monthly reports with insights and recommendations for continuous improvement </li>
<li>Support in A/B testing for creatives, audiences, landing pages, and bidding strategies </li>
<li>Assist in setting up campaigns including targeting, budgeting, UTM tracking, and QA </li>
</ul>
Requirements 
<ul>
<li>1–3 years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant) </li>
<li>Proficient in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools (e.g., Data Studio, Excel) </li>
<li>Certification in Meta/Google Ads is a plus </li>
<li>Previous experience in a digital agency, in-house digital team, E-com or D2C brand preferred </li>
<li>Strong understanding of campaign metrics, media planning, and optimization levers </li>
<li>Ability to identify trends, problems, and opportunities in campaign data and act on them quickly </li>
<li>Comfortable working in a fast-paced, target-driven environment </li>
<li>Strong communication skills with a collaborative approach to working with multiple teams</li>
</ul>

Growth Marketing Executive in Bengaluru (UID-8915)

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Job Description for Growth Marketing Executive

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