Responsibilities: 
<ul>
<li style="margin-left:0px;">Planning and Managing all Digital Marketing/Performance Marketing activities across business verticals. </li>
<li style="margin-left:0px;">Taking insight-driven approaches toward media strategy and planning. Identify trends &amp; insights through AppsFlyer and other tools to optimize media budgets and deliver media efficiency. </li>
<li style="margin-left:0px;">End to End responsibility for managing agencies for digital marketing campaigns of new user acquisitions, retargeting campaigns via Google/Facebook/DV360/Search/Programmatic/affiliates etc. </li>
<li style="margin-left:0px;">Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc. </li>
<li style="margin-left:0px;">Optimizing creatives and ad sets across platforms to drive high efficiency. </li>
<li style="margin-left:0px;">Managing affiliate marketing channels while ensuring the best quality users and minimizing fraud. </li>
<li style="margin-left:0px;">Reporting campaign results along with funnel trends and projections. </li>
</ul>
Required Skill-set: 
<ul>
<li style="margin-left:0px;">Self-driven and a strong bias for action, fitment in startup culture </li>
<li style="margin-left:0px;">Excellent analytical, communication, collaboration, and stakeholder management skills </li>
<li style="margin-left:0px;">Knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/personalization on external communication channels </li>
<li style="margin-left:0px;">Experienced in Google, Facebook, Programmatic, Affiliates, and digital mobile marketing channels. </li>
<li style="margin-left:0px;">1-3 years of experience with a B2C consumer tech/e-commerce platform, in a digital marketing role </li>
<li style="margin-left:0px;">Advanced computer literacy in Microsoft Office applications, especially MS Excel </li>
<li style="margin-left:0px;">Attention to detail and high capability to work on different projects in parallel </li>
<li style="margin-left:0px;">Desire to work in a fast-paced, challenging environment and passion for delivering great customer experience </li>
</ul>

Digital Marketing Executive in Bengaluru (UID-10447)

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Job Description for Digital Marketing Executive

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