Responsibilities:

Blog Management:

<ul>
<li style="margin-left:1.6rem;">Oversee publication of blog posts by freelancers and ensure that blogs are well-optimised for SEO.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Publish blog posts independently, adhering to content guidelines, structures and timelines.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure all elements, such as carousels, are up to date and engaging.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Incorporate an understanding of SEO keywords and key drivers to improve blog visibility and search engine rankings.</li>
</ul>

Web Stories:

<ul>
<li style="margin-left:1.6rem;">Create engaging and visually appealing web stories on WordPress</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Collaborate with the design team to create captivating visuals that complement the stories.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Optimize web stories with relevant SEO keywords to maximize reach and engagement.</li>
</ul>

Editing:

<ul>
<li style="margin-left:1.6rem;">Review and edit content produced by freelance writers, ensuring accuracy, clarity, and consistency.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Provide feedback to writers to improve the overall quality of content.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Apply SEO best practices to content editing for improved search engine performance.</li>
</ul>

Consultant Writer Management:

<ul>
<li style="margin-left:1.6rem;">Coordinate with external writers and consultants to ensure content delivery as per our calendar.</li>
</ul>

Online Reputation Management

<ul>
<li style="margin-left:1.6rem;">Monitor online discussion forums like Reddit, Quora, &amp; Twitter.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Monitor conversations around cars, maintenance, ownership on discussion forums.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Engage users on these platforms with insightful comments and advice.</li>
</ul>

Qualities and Skills Required:

<ul>
<li style="margin-left:1.6rem;">Strong command over English (verbal &amp; written) to deliver polished and error-free content.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Excellent grammar and attention to detail to maintain the highest quality of content.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Agility and ability to multitask effectively in a fast-paced environment.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">A genuine passion for driving cars and automotive knowledge is preferred but not mandated. </li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Creative thinking and a willingness to explore innovative content ideas.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Familiarity with WordPress and basic content management systems.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understanding of SEO best practices, including keyword research and implementation.</li>
</ul>

Education and Experience:

<ul>
<li style="margin-left:1.6rem;">Bachelor's degree in English, Journalism, Communications, or a related field.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">1-2 years’ experience in content creation (automotive industry experience preferred but not mandated; internships or personal projects also considered).</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Writing samples or a portfolio showcasing previous work would be beneficial.</li>
</ul>

Benefits:

<ul>
<li style="margin-left:1.6rem;">Opportunity to work in a dynamic and fast-growing industry </li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Exposure to various aspects of content marketing and automotive industry</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Room for growth and skill development </li>
</ul>

Content Marketing Executive in Gurugram (UID-9629)

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Job Description for Content Marketing Executive

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