Roles &amp; responsibilities:

<ul>
<li style="margin-left:0px;">Plan and implement all digital marketing strategies including performance marketing, SEO / SEM, social media, website and display advertising.</li>
</ul>

<ul>
<li style="margin-left:0px;">Aggressively drive Lead Generation across all the digital channels with a clear focus on achieving higher Qualified Leads and efficient Cost Per Lead (CPL) to drive Site Visits.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strengthen the social media presence through continuous innovation and effective Online Reputation Management (ORM)</li>
</ul>

<ul>
<li style="margin-left:0px;">Identify and analyse trends and insights to optimize spends and returns.</li>
</ul>

<ul>
<li style="margin-left:0px;">Develop and manage monthly Digital Marketing budget.</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate and coordinate with brand, creative, activations and pre-sales team to ensure complete alignment of business / marketing objectives.</li>
</ul>

<ul>
<li style="margin-left:0px;">Provide thought leadership in emerging trends and tools in digital marketing space.</li>
</ul>

<ul>
<li style="margin-left:0px;">Lead, guide and manage the Digital Marketing team comprising performance marketeers, SEO managers etc.</li>
</ul>

Qualifications &amp; skills:

<ul>
<li style="margin-left:0px;">An MBA with specialization in digital marketing and over 10 years of experience in delivering high performance in digital marketing function.</li>
</ul>

<ul>
<li style="margin-left:0px;">Highly analytical with complete understanding of executing effective digital campaigns on Google, Facebook, Taboola etc.</li>
</ul>

<ul>
<li style="margin-left:0px;">Highly experienced in Funnel management and landing page optimization.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong team management and communication skills. </li>
</ul>

Performance Marketing Lead in Bengaluru (UID-7289)

Job Description

Job Details

Skills Required for Performance Marketing Lead

Job Description for Performance Marketing Lead

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