What you will do 
<ul>
<li style="margin-left:1.6rem;">Own and execute paid user acquisition campaigns across Meta, Google, affiliates, and other digital channels.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Analyze campaigns across the full funnel (installs → signups → applications → approvals → usage) to optimize RoI and reduce CAC.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Drive creative strategy by partnering with the design team - frequently test ad formats, hooks, visuals, and messaging based on channel insights.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Build weekly/monthly dashboards with key metrics - track cohort performance, deep dive into spends vs outcomes, and report actionable insights.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Run continuous A/B tests across ads, landing pages, Play Store creatives, and notification strategies to improve conversion rates.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Implement advanced targeting and retargeting strategies for various user segments across lifecycle stages (cold, warm, retained, high-LTV, etc).</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Collaborate with product, growth, and analytics teams to launch contextual campaigns for new features, onboarding drops, and cross-sell upsell hooks.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Manage performance marketing agencies and tools - ensure they’re aligned with business goals and delivering value.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Stay updated on the latest platform changes (e.g., Google Ads policies, Meta AI campaigns), attribution models, and industry best practices.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Track spends in real-time and make agile calls on budget allocation across campaigns based on outcomes and pacing. </li>
</ul>
What you will need 
<ul>
<li style="margin-left:1.6rem;">At least 3 years of experience in digital marketing or relevant fields. Oh and, we prefer creativity over grey hair.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Exceptional analytical skills, with a super-power to quickly translate data-driven insights into actions.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">High creativity, with experience in understanding the target audiences and devising marketing campaigns that engage, educate and motivate.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Demonstrated ability in translating customer insight into </li>
</ul>

Performance Marketing Lead in Guwahati (UID-12378)

Job Description

Job Details

Skills Required for Performance Marketing Lead

Job Description for Performance Marketing Lead

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