KEY RESPONSIBILITIES

New store launch

<ul>
<li style="margin-left:1.6rem;">Understand the media, current local events in the vicinity or in the city.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Provide formal brief to the event agency with clear deliverables.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Mall recci, select space for branding and coordinate with HO and its implementation.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Demographic and psychographic understanding of new markets dynamic at mall/store level/city level.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Competition strength and profile of customer in that vicinity.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Create a concept to create PR and press Interest.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">BTL activation for three weeks till the time the store doesn’t achieve or is in par with the budgeted sales.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Monitor the implementation of marketing activities in new stores vis a vis planned output.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Work closely with RM and AM for new store launches </li>
</ul>
Season launches

<ul>
<li style="margin-left:1.6rem;">Adapting the theme and the communication of the season launch to the regional communication.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Creating BTL ideas to communicate the theme.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Quality execution of POS, mall branding, outdoor to create the fashion imagery of the brand.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Change of in-store visuals before the season launch date (the POG launch date).</li>
</ul>

Consumer Offer

<ul>
<li style="margin-left:1.6rem;">Create a regional consumer offer calendar based on the KPIs.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Proactively plan consumer offer to address business issues.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Report Cost Benefit analysis and Weekly analysis to HO.</li>
</ul>

CRM

<ul>
<li style="margin-left:1.6rem;">Create a customized crm plan based on the CRM matrix per store from the HO.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Tie up with brands for youth and family to increase FCC Black enrollments and contribution. </li>
</ul>
Planning and execution of regional marketing calendar

<ul>
<li style="margin-left:1.6rem;">Monitor Store performance and analyze the activities initiated in Monday meeting to improvise or change the same.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Deploy best practices and successful marketing initiative across various stores.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Competition tracking and analyzing their initiative in the region every quarter.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Create black book for all creative and learning for reference.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Implement brand campaigns to keep up the imagery of brand.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Analyze store performances and plan a calendar to target relevant KPIs.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure quarterly marketing calendar is prepared along with the team and implemented at the region.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Execution and monitoring of regional marketing calendar.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Work with marketing and store team as identified by store manager for a specific promo.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Share the process note with store manager. </li>
</ul>
Marketing budget, reporting and vendor management

<ul>
<li style="margin-left:1.6rem;">Complete control of budget allocated for marketing activities.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Reduce the cost through effective planning and execution.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Create vendor empanelment process (guidelines from HO).</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure qualitative execution by working with approved and qualified vendor.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Attend all the regional reviews and share the monthly travel calendar with operations and marketing team in the region and HO.</li>
</ul>

People management

<ul>
<li style="margin-left:1.6rem;">Build, coach, develop and motivate the team to meet and exceed performance expectations.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Manage and motivate the team to ensure high engagement levels.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Lead them through example and timely feedback to HO on their training and performance.</li>
</ul>

Marketing Head in Mumbai (UID-8683)

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