RESPONSIBILITY 
• Overall marketing strategy for given product.

• Coordinate product promotion for existing / new products.

• Brand strategy, product &amp; profitability study.

• Current product performance, need gap analysis .

• Segment market potential.

• Market research &amp; study for entering new segments with existing &amp; new products.

• Leading events as a channel at Shiprocket.

• To support the brand lead in all activities related to the brand, specifically

• Compilation of all brand and competitor related information

• Marketing communication &amp; product planning

• Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc. 
Skills Required 
• Applicant must have worked in the domain of brand management with understanding of brand positioning and
communication development process.

• Exposure to media planning.

• Deep knowledge of both plan and executing owned events

• Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals.

• Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the
campaign.

• Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.

• Experience of B2B SAAS platform is preferred

Brand Manager in New Delhi (UID-8895)

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Skills Required for Brand Manager

Job Description for Brand Manager

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