<ul>
<li style="margin-left:1.6rem;">Create and elevate in-hotel moments including events, to maximize engagement opportunities across Social Media and drive visibility for the hotels as vibrant social spaces within the local community</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Actively participate in the training program for the field team and be part of regular digital and in-person engagement sessions together with ensuring educational training and material is readily available to hotel teams</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Act as an ambassador for Social Media and Consumer PR within the company, promoting the benefit of these activities to key stakeholders within the hotels and area</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Work with the Group’s internal Social Media app to collect content produced, engage with the field team community, and schedule hotel editorial calendars</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Support and create an annual Social Media, PR and content activation plan for icon hotel(s) in alignment with Unit GM and Budgets</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Build an activities calendar for all key events happening at the hotels and in destination</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Organize local press events and influencer trips including profile sourcing, event ideation, planning and partner coordination (e.g. tourism board)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Support in developing a clear opening support plan for new hotels in the cluster</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Develop relevant local partnerships in line with each hotel brand’s core territories such as art, music, gastronomy and the Group’s partnership strategy</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Report monthly on defined KPIs per hotel including number of media clippings, influencer reach and hotel Social Media engagement, plus drive visibility of hotel activations within the internal Radisson community </li>
</ul>
Drive content generation for the cluster of hotels with a focus on icon hotel(s) 
<ul>
<li style="margin-left:1.6rem;">Develop content aligned to the defined territories by brand such as art, music, gastronomy</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Identify and activate a local network of content creators in line with the Group’s overall creator strategy to develop and co-create exceptional content for the hotels</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Engage employees within the hotel cluster to take on the role of Field Activation Champion to further amplify hotel moments through content</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure all high-quality content is fully maximized and integrated (for example into hotel website, 3rd party sites) and is made available within the Group’s asset library for broader distribution</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Source User Generated Content from hotels in the cluster including building signals into the in-hotel environment to stimulate guest sharing (e.g. hashtag visibility)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Be the brand representative and ensure all hotels within the cluster are on-brand and that content produced is brand compliant</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Curate locally-savvy content briefs for the group travel blog aligned to each brand’s territories</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Drive social-first video production for the hotel cluster with a clear understanding of social platform differences when it comes to video requirements</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Brief the Group’s internal production agency to develop raw video content into on-brand formats</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure localization of brand assets, working closely with area and corporate functional specialists to ensure hotels leverage campaigns and initiatives </li>
</ul>
Enhance visibility and awareness of the cluster of hotels with a focus on icon hotel(s) 
<ul>
<li style="margin-left:1.6rem;">Identify locally relevant influencers to drive visibility locally and within the hotel cluster’s feeder markets aligned to the Group’s global influencer strategy with a focus on long-term partnerships</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Manage influencer sourcing, relationships and reporting with the dedicated influencer tool</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Run the influencer office for the hotel cluster answering all incoming influencer requests</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Support hotel marketing teams or agency with global creative brand PR campaigns where needed to elevate our brands in line with the defined territories and elevate the activations locally</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">In partnership with local PR agency (if any) to build a network of local influencers, tastemakers, journalists and KOLs to attend key moments and events at our icon hotel(s)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Maximize partnership opportunities including tourism boards </li>
</ul>
Manage the Social Media presence for the cluster of hotels 
<ul>
<li style="margin-left:1.6rem;">Act as Community Manager for the cluster of hotels co-managing hotel social media channels (Facebook and Instagram)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Support hotel marketing teams or agency in building an editorial content plan for the hotel cluster in line with the Group’s Social Media guidelines with a focus on Instagram including publishing &amp; community engagement</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure hotel social presence is on-brand and audited as per defined Social Media guidelines </li>
</ul>
Key roles and responsibilities: 
<ul>
<li style="margin-left:1.6rem;">Drive social-first content generation, partnerships and influencer relations to bring the cluster of hotels to life and elevate our brand positioning, with a focus on icon hotel(s)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Create innovative content for the cluster of hotels and ensure all content uploaded to the asset manager to be accessible for distribution</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Support on property marketing teams or agency in creation and roll out a full activation plan for icon hotel(s)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Lead creation and roll out a full activation plan for new openings within the Cluster</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Forge relationships with local influencers and content creators to drive visibility for the hotels and co-create exceptional content</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Support to manage on property marketing teams or agency within the hotel cluster to manage social media accounts (Facebook, Instagram) including community engagement and Publishing</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Activate the defined brand territories through content, partnerships and events within the hotel cluster</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Be the brand representative to ensure all hotels in the cluster are on-brand and content produced is brand compliant including digital presence </li>
</ul>
Competencies &amp; Skills Requirements 
<ul>
<li style="margin-left:1.6rem;">Bachelor’s degree or equivalent in Advertising, Journalism, PR/Communications, Marketing or similar</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Minimum 3 years in a Consumer PR or Social Media role</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience in hospitality is a plus</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Fluency in English – both written and spoken, and knowledge of the local language</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Expert knowledge of PR &amp; social media, always up to date on the latest trends</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Must have a strong network of local influencers, tastemakers, and journalists in the country</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience using tools for Social Media management (e.g. Sprinklr)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Knowledge and experience working with influencers</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Expert in social entertainment formats from written &amp; imagery to audio &amp; animation</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">A creative mindset with a clear understanding of what makes great content</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong attention to detail – a belief that details really matter</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Digitally savvy</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Positive energy</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Highly collaborative - ability to work together with different departments</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Good organizational and prioritization skills with ability to navigate competing priorities and work for multiple hotels and stakeholders </li>
</ul>

Marketing Manager in Gurugram (UID-10572)

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