Key Responsibilities:

<ul>
<li>Social Media Ownership: Lead Instagram and YouTube Shorts strategy — plan, execute, and scale engaging short-form video content.</li>
</ul>

<ul>
<li>Content Creation &amp; Strategy: Ideate content buckets, briefs, and shoot plans. Work with editors/designers to deliver high-performing creatives.</li>
</ul>

<ul>
<li>Performance Marketing Creatives: Develop thumb-stopping ad creatives and hooks aligned with campaigns on Meta, YouTube, and Google.</li>
</ul>

<ul>
<li>Copywriting: Craft impactful captions, headlines, product taglines, ad copies, and brand messages with a consistent tone of voice.</li>
</ul>

<ul>
<li>Influencer Marketing: Identify, onboard, and manage creators across tiers. Plan barter and paid collaborations, and manage campaign outcomes.</li>
</ul>

<ul>
<li>Brand Storytelling: Maintain consistent brand language and aesthetic across platforms, from website to packaging to PR kits.</li>
</ul>

<ul>
<li>Cross-Team Collaboration: Work closely with Growth, Product, and NPD teams for product launches and integrated campaigns.</li>
</ul>

Must-Have Skills:

<ul>
<li>Deep understanding of Gen Z/Millennial audiences and digital-first storytelling</li>
</ul>

<ul>
<li>Hands-on experience with Instagram Reels and YouTube Shorts creation</li>
</ul>

<ul>
<li>Creative sensibility and strong copywriting skills</li>
</ul>

<ul>
<li>Familiarity with CapCut/Canva/Adobe Suite for creative briefing</li>
</ul>

<ul>
<li>Ability to manage multiple projects and creators in parallel</li>
</ul>

<ul>
<li>Strong aesthetic judgment and attention to detail</li>
</ul>

Good to Have:

<ul>
<li>Prior experience in beauty, skincare, fashion, or lifestyle D2C brands</li>
</ul>

<ul>
<li>Knowledge of trends, memes, and viral content formats</li>
</ul>

<ul>
<li>PR or on-ground activation experience is a plus </li>
</ul>

Brand Manager in New Delhi (UID-13623)

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Job Description for Brand Manager

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