Key Responsibilities: 
Brand Management

<ul>
<li style="text-align:start;">Develop and execute the annual brand marketing strategy aligned with business goals.</li>
</ul>

<ul>
<li style="text-align:start;">Build and evolve the PBPartners brand voice, ensuring consistency across all touchpoints.</li>
</ul>

<ul>
<li style="text-align:start;">Lead integrated campaigns like Change Makers of Bharat, Kahani Bharose Ki, PBP Way, and Shapath.</li>
</ul>

<ul>
<li style="text-align:start;">Collaborate with PR, design, offline, and CRM teams to maintain brand coherence. </li>
</ul>
Social Media Strategy &amp; Execution

<ul>
<li style="text-align:start;">Own the content calendar and creative strategy for LinkedIn, Instagram, YouTube, and Facebook.</li>
</ul>

<ul>
<li style="text-align:start;">Drive campaigns focused on partner engagement, product education, and employee branding. Launch and manage high-impact content IPs like Insurecast, Superheroes, Claim Heroes, etc.</li>
</ul>

<ul>
<li style="text-align:start;">Monitor social reputation, handle ORM in collaboration with the CRM team, and ensure consistent brand sentiment. </li>
</ul>
Creative &amp; Content Leadership

<ul>
<li style="text-align:start;">Work closely with design, content, and video teams to develop platform-first content.</li>
</ul>

<ul>
<li style="text-align:start;">Lead storytelling efforts through partner testimonials, employee stories, product videos, and reels.</li>
</ul>

<ul>
<li style="text-align:start;">Explore new formats for engagement like polls, live sessions, behind-the-scenes, etc. </li>
</ul>
Analytics &amp; Optimization

<ul>
<li style="text-align:start;">Track channel-wise performance (reach, engagement, followers, conversions).</li>
</ul>

<ul>
<li style="text-align:start;">Use analytics tools to optimize content strategy and increase ROI.</li>
</ul>

<ul>
<li style="text-align:start;">Regularly audit competitor content and benchmark against industry leaders. </li>
</ul>
Key Requirements: 
<ul>
<li style="text-align:start;">5 years of experience in brand marketing and social media management.</li>
</ul>

<ul>
<li style="text-align:start;">Strong storytelling skills and a deep understanding of digital content trends.</li>
</ul>

<ul>
<li style="text-align:start;">Proven ability to run integrated campaigns across multiple channels.</li>
</ul>

<ul>
<li style="text-align:start;">Experience in working with cross-functional teams and agency partners.</li>
</ul>

<ul>
<li style="text-align:start;">Excellent communication, creative thinking, and project management skills </li>
</ul>

Social Media Manager in Gurugram (UID-8748)

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Job Description for Social Media Manager

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