Key Competencies:-

<ul>
<li>Strategic thinking with a data-driven approach to decision-making and campaign optimization</li>
</ul>

<ul>
<li>Strong leadership, team management influencing skills with the ability to drive cross-functional collaboration</li>
</ul>

<ul>
<li>Excellent relationship-building and negotiation skills with key retail partners</li>
</ul>

<ul>
<li>Proficiency in analyzing customer insights and sales data to inform and optimize marketing strategies</li>
</ul>

<ul>
<li>Strong project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and budget targets</li>
</ul>

<ul>
<li>High attention to detail, ensuring flawless execution and operational efficiency in all customer marketing initiatives</li>
</ul>

<ul>
<li>Ability to adapt and remain agile in a dynamic retail environment and rapidly changing market conditions</li>
</ul>

<ul>
<li>Strong communication and presentation skills, with the ability to influence and engage stakeholders at all levels</li>
</ul>

KEY ROLES/RESPONSIBILITIES:

<ul>
<li>Lead and implement customer marketing strategies and programs to drive business growth in the offline channels</li>
</ul>

<ul>
<li>Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail</li>
</ul>

<ul>
<li>Design and execute innovative in-store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners</li>
</ul>

<ul>
<li>Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI</li>
</ul>

<ul>
<li>Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies</li>
</ul>

<ul>
<li>Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness</li>
</ul>

<ul>
<li>Oversee the creation and distribution of marketing assets, such as point-of-sale materials, digital content, and merchandising tools, to support retail campaigns</li>
</ul>

<ul>
<li>Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts</li>
</ul>

<ul>
<li>Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives</li>
</ul>

<ul>
<li>Evaluate the performance of marketing programs through KPIs, sales tracking, and post-campaign analysis to ensure continuous optimization and effectiveness</li>
</ul>

Chief Manager Marketing in Mumbai (UID-10678)

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Job Description for Chief Manager Marketing

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