QUALIFICATION:

<ul>
<li>Full time MBA in Marketing from Premier B-School</li>
</ul>

EXPERIENCE:

<ul>
<li>Strong understanding of brand building on E-commerce (Marketplaces and Quick Commerce) and key in-platform/ performance marketing levers </li>
</ul>

<ul>
<li>Well versed in the digital ecosystem with hands on experience in executing digital first campaigns influencer marketing, performance content and performance marketing </li>
<li></li>
<li>Experience in beauty and personal category on digital and Ecommerce ecosystems </li>
</ul>

<ul>
<li>Analytical skills versed in analyzing Pi, 1DS data or equivalent data sources </li>
</ul>

<ul>
<li>Strong Communication and presentation skills</li>
</ul>

ROLES &amp; RESPONSIBLITIES

Drive Key Business Agenda

<ul>
<li>Plan &amp; deliver business objectives for the brand(s) assigned as per Annual and Quarterly Operating Plans</li>
</ul>

<ul>
<li>Monthly &amp; Annual campaign planning &amp; monitoring</li>
</ul>

<ul>
<li>Regular Monitoring of the brand health (consumer metrics) and offtake trends to ensure better planning</li>
</ul>

<ul>
<li>Sales target achievement brand-wise / product-wise in accordance with Operating Plan to achieve Business Targets &amp; Management Goals.</li>
</ul>

<ul>
<li>Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies</li>
</ul>

Develop and implement Marketing plans

<ul>
<li>Develop &amp; implement marketing plans which addresses brand requirements short term &amp; long term</li>
</ul>

<ul>
<li>Develop and implement the communication strategy for the brand.</li>
</ul>

<ul>
<li>Conceptualize &amp; implement 360marketing programs.</li>
</ul>

<ul>
<li>Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.</li>
</ul>

<ul>
<li>Driving Digital campaigns/activations for the brand</li>
</ul>

<ul>
<li>Interface with internal stakeholders like sales, supply chain, packaging, finance, legal, technical &amp; customer complaint cell to ensure smooth functioning</li>
</ul>

Generate Market Insights

<ul>
<li>Lead &amp; generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.</li>
</ul>

<ul>
<li>Lead and generate strong consumer insights for NPD and powerful communication of the brand.</li>
</ul>

<ul>
<li>Market intelligence and continuous follow up of competitor activities, Co-ordinate with KAMs/ Regional Sales Managers to understand brand performance and provide support to meet respective targets.</li>
</ul>

People Management and Development

<ul>
<li>Independently take on responsibilities of brand building and liaising with different stakeholders</li>
</ul>

Brand Manager in Mumbai (UID-15401)

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Job Description for Brand Manager

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