Role &amp; responsibilities

<ul>
<li style="text-align:start;">Identifying the brand, Collating Information about competitors, conducting market research as per business plan</li>
</ul>

<ul>
<li style="text-align:start;">Implement a marketing strategy that is aligned with the overall Piramal Realty marketing objectives</li>
</ul>

<ul>
<li style="text-align:start;">Prepare brand briefs basis the research in collaboration with marketing agencies to plan and prepare for launch activities</li>
</ul>

<ul>
<li style="text-align:start;">Brief internal stakeholders on the brand brief Conducts discussion with external stakeholders, such as the concerned</li>
</ul>

<ul>
<li style="text-align:start;">Agencies, to clearly communicate the requirement(s)/expectation(s) as per the Brand Brief and ensure alignment with Brand Brief</li>
</ul>

<ul>
<li style="text-align:start;">Determining Project Life Cycle Marketing Budget, basis which the projects Marketing Plan will be prepared for each</li>
</ul>

<ul>
<li style="text-align:start;">fiscal year of the projects life cycle Implement assigned brand plans and budget to meet revenue and profit targets</li>
</ul>

<ul>
<li style="text-align:start;">Obtains Brand Guidelines prepared by the assigned Branding/Advertising agency, as per requirement and within</li>
</ul>

<ul>
<li style="text-align:start;">defined timelines and budget</li>
</ul>

<ul>
<li style="text-align:start;">Implement brand/project/destination strategies to maximize profitable sales for each customer segment, identify</li>
</ul>

<ul>
<li style="text-align:start;">new growth opportunities and enhance customer satisfaction</li>
</ul>

<ul>
<li style="text-align:start;">Build and manage relationships with advertising agencies, vendors and suppliers for effective delivery</li>
</ul>

<ul>
<li style="text-align:start;">Plan for project pre launch and launch project brief, brand brief, brand story, marketing plan including objectives,</li>
</ul>

<ul>
<li style="text-align:start;">strategies, budget, calendar, etc communication(CP Meet, CP mailer, client mailer, broker e mailers, brokers Sales</li>
</ul>

<ul>
<li style="text-align:start;">Presentation, give aways, outdoor media, newspaper ads, inserts, social media coverage, brochures digital and print, sales kit, brand collaterals)</li>
</ul>

<ul>
<li style="text-align:start;">In conjunction with CRM, build and manage effective relationships with customers and identify specific initiatives</li>
</ul>

<ul>
<li style="text-align:start;">that improve the overall customer journey and overall retention</li>
</ul>

<ul>
<li style="text-align:start;">Ensure that agreed formal briefs are provided to Marketing Services External agencies for all relevant marketing activity</li>
</ul>

<ul>
<li style="text-align:start;">Work closely with Development and Sales to ensure that optimal product characteristics by consumer target</li>
</ul>

<ul>
<li style="text-align:start;">segment are jointly agreed for each project</li>
</ul>

<ul>
<li style="text-align:start;">Manage inter departmental interfaces with CRM, Finance, Legal, Interior Design as per the Marketing function SOP</li>
</ul>

<ul>
<li style="text-align:start;">Achieve the standards that are established in KPIs KRAs</li>
</ul>

<ul>
<li style="text-align:start;">Undertake post launch marketing review and assessment, in accordance with the evaluation criteria defined in the</li>
</ul>

<ul>
<li style="text-align:start;">Brand Brief and Marketing Plan</li>
</ul>

<ul>
<li style="text-align:start;">Analyses information obtained, measures marketing performance computes metrics, draws insights and</li>
</ul>

<ul>
<li style="text-align:start;">conclusions from analysis and identifies focus improvement areas</li>
</ul>

<ul>
<li style="text-align:start;">Document insights/inputs obtained during Review Meeting, incorporate the same in respective Action Plan and send</li>
</ul>

<ul>
<li style="text-align:start;">finalized Action Plan and revised Marketing Plan Budget for approval Prepare finalized Action Plan and</li>
</ul>

<ul>
<li style="text-align:start;">subsequent revisions required in Marketing Plan Budget</li>
</ul>

<ul>
<li style="text-align:start;">Support senior management in achieving the desired project destination ROIs as per the business plan</li>
</ul>

<ul>
<li style="text-align:start;">Maintain organization brand standards and guidelines for external marketing communications</li>
</ul>

Brand Manager Marketing in Mumbai (UID-9892)

Job Description

Job Details

Skills Required for Brand Manager Marketing

Job Description for Brand Manager Marketing

Explore More Opportunities