The responsibilities we entrust you with:

<ul>
<li>Integrated marketing campaigns: Develop and execute marketing campaigns across offline and online channels to drive product awareness, adoption, and revenue growth</li>
</ul>

<ul>
<li>Positioning &amp; messaging: Create compelling product positioning, messaging, and value propositions tailored to merchants and channel partners.</li>
</ul>

<ul>
<li>Market research: Analyse market trends, customer insights, and competitive intelligence to inform marketing strategy and identify new opportunities. Act as a subject matter expert and evangelist for Pine Labs’ POS solutions both internally and externally</li>
</ul>

<ul>
<li>Sales Enablement: Embed yourself within the sales team and equip them with strategy and content that will boost win conversions. Develop sales enablement materials, including presentations, case studies, and competitive battlecards, to empower the sales team.</li>
</ul>

<ul>
<li>Collaborate on go-to-market (GTM): Planning and execution for new product features, enhancements, and launches, ensuring seamless coordination across product, sales, and marketing teams. Collaborate with brand, event, and performance marketing teams on marketing campaigns and initiatives.</li>
</ul>

<ul>
<li>Competitive Intelligence: You will conduct research, build points of view, and collect crucial information on our competitors and their product stacks and disseminate the same within our organization.</li>
</ul>

<ul>
<li>Collaborate with product management: Influence the product roadmap based on market feedback and customer needs.</li>
</ul>

What matters in this roleRelevant work experience:

<ul>
<li>Product marketing experience, with a focus on fintech and demonstrated expertise in offline POS solutions</li>
</ul>

<ul>
<li>Strong understanding of the payments landscape, merchant needs, and fintech industry trends</li>
</ul>

<ul>
<li>Proven ability to develop and execute successful go-to-market strategies for B2B fintech products</li>
</ul>

<ul>
<li>Experience working cross-functionally with product, sales, and technical teams to drive business outcomes</li>
</ul>

<ul>
<li>Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear business value</li>
</ul>

<ul>
<li>Analytical mindset, with experience leveraging data to drive decision-making and measure marketing impact</li>
</ul>

<ul>
<li>Self-starter with the ability to thrive in a fast-paced, dynamic environment</li>
</ul>

Product Marketing Manager in New Delhi (UID-10146)

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Job Description for Product Marketing Manager

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