Responsibilities

• Write high-quality, product-centric, engaging content that pitches key benefits of our products and services through blogs, articles, emailers, landing pages, newsletters, case studies, social media and other formats.
 • Understand and analyse products and present them in a fresh and engaging manner. Be clear, compelling and comprehensive.
 • Demonstrate an understanding of financial products, market dynamics, and technology. Conduct in-depth research to augment content development.
 • Understand each current/prospective cohort/market, the key benefit that each product or multi-product solution drives for them and craft content to pitch that effectively. Work with stakeholders to understand products thoroughly and produce content that delivers unique insights.
 • Refine and edit content before publication.
 • Own end-to-end execution of content for a set of product verticals.
 • Collaborate with team members to ensure alignment and consistency in branding, style and messaging. Preferred Qualifications &amp; Requirements

• Proven experience of 3-4 years as a content writer in the fintech space, with a specialised focus on prepaid and branded payment solutions, including gift cards and loyalty programmes.
 • In-depth knowledge of open-loop and closed-loop payment systems, and similar concepts in this space, enabling the creation of engaging and insightful content tailored to the prepaid payments industry.
 • High ownership and drive with the ability to steer projects independently and as a part of a team.
 • Seasoned in creating content independently and in guiding design partners (in-house/external) to deliver the final output. Ability to create &amp; execute content strategy for a product organisation.
 • Excellent communication skills: Ability to articulate and explain content ideas and plans to stakeholders and get consensus.
 • A writing style, voice and tone that will appeal to an international audience of technologists, marketers and enterprise CXOs.
 • Journalistic approach with an inclination towards research and the ability to ask the right questions to gather comprehensive information and derive unique insights.
 • Experience in using content to drive measurable results in B2B Marketing.
 • Hunger to create something new &amp; remarkable, work together with a team &amp; senior stakeholders, to constantly learn and adapt.
 • Portfolio of relevant writing samples

Marketing Content Writer in New Delhi (UID-10147)

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Job Description for Marketing Content Writer

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