Key Responsibilities:

1. Scaling PW’s Vision

<ul>
<li style="margin-left:0px;">Shape the long-term brand architecture that aligns PW’s grassroots origins with its global aspirations.</li>
</ul>

<ul>
<li style="margin-left:0px;">Position PW as a “EdTech in India, built for the world” </li>
</ul>
2. Narrative Building &amp; Communication Strategy

<ul>
<li style="margin-left:0px;">Create emotionally resonant brand narratives for Indian students, while developing high-trust messaging for students, parents, investors, and collaborators.</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive thought leadership through founder stories, alumni journeys, and impact stories that work across geographies. </li>
</ul>
3. Campaign Leadership

<ul>
<li style="margin-left:0px;">Conceptualize full-funnel, cross-platform campaigns that blend desi authenticity with international design sensibilities.</li>
</ul>

<ul>
<li style="margin-left:0px;">Launch global facing campaigns across digital, PR, events, and institutional partnerships. </li>
</ul>
4. Brand Localization &amp; Regional Resonance

<ul>
<li style="margin-left:0px;">Build regional sub-brands and campaigns that speak directly to Tier 2/3 youth while maintaining a unified brand core.</li>
</ul>

<ul>
<li style="margin-left:0px;">Balance language, emotion, and aspiration across different geographies—be it a village in Bihar or a diaspora community in the US. </li>
</ul>
5. Cultural Integration &amp; IP Development

<ul>
<li style="margin-left:0px;">Launch original brand IPs (events, series, formats) that showcase PW as a culture brand, not just an education company.</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with schools, influencers, content creators, and even artists who align with the PW ethos. </li>
</ul>
6. PR &amp; Brand Reputation

<ul>
<li style="margin-left:0px;">Build a reputation playbook in collaboration with the PR and Founder office teams.</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive visibility through speaking engagements, media partnerships, and educational summits. </li>
</ul>
Who You Are:

<ul>
<li style="margin-left:0px;">5–10 years of Brand Strategy or Brand Marketing experience in high-growth consumer brands, ed-tech, or mission-driven organizations.</li>
</ul>

<ul>
<li style="margin-left:0px;">Deep understanding of India’s Tier 2/3 audience.</li>
</ul>

<ul>
<li style="margin-left:0px;">Passionate about purpose-driven brands that combine impact with scale.</li>
</ul>

<ul>
<li style="margin-left:0px;">You love storytelling, but you also think in frameworks and brand matrices.</li>
</ul>

<ul>
<li style="margin-left:0px;">Fluent in Hindi and English. Other regional or international languages are a plus.</li>
</ul>

<ul>
<li style="margin-left:0px;">Bonus if you’ve led a brand’s global entry or repositioning project. </li>
</ul>
Why This Role Matters:

<ul>
<li style="margin-left:0px;">Because India is no longer just a market—it’s a message.</li>
</ul>

<ul>
<li style="margin-left:0px;">Because the next Education leader won’t be born in Silicon Valley, but in Sitapur, Surat, and Sikar.</li>
</ul>

<ul>
<li style="margin-left:0px;">And because PW is not just building a brand—it’s building a belief system. </li>
</ul>
Perks:

<ul>
<li style="margin-left:0px;">Be a part of one of India’s fastest-growing unicorns with deep impact.</li>
</ul>

<ul>
<li style="margin-left:0px;">Work directly with visionary leadership and mission-aligned teams.</li>
</ul>

<ul>
<li style="margin-left:0px;">Opportunity to represent and shape India’s education narrative on prominent international platforms.</li>
</ul>

Brand Marketing in Greater Noida (UID-8573)

Job Description

Job Details

Skills Required for Brand Marketing

Job Description for Brand Marketing

Explore More Opportunities