<ul>
<li style="margin-left:1.6rem;">Own the entire acquisition strategy and marketing activities for PhonePe apps. The function is responsible for driving performance marketing activities through various channels - Google Adwords, Facebook Manager, Preburn Partnerships and Networks. This will also encompass ensuring tech product integrations for last click attribution and necessary events tracking for CPX optimisation.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Collaborate closely with the business, product functions to understand the business problem and translate them into the right problem statement</li>
</ul>

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<li style="margin-left:1.6rem;">Collaborate with analytics, marketing product, design, compliance &amp; finance functions on a regular basis to ensure end to end planning, reporting, management &amp; execution.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Work with the analytical team to generate new insights &amp; and work on a holistic research to identify new problems. Understand perf channels capability and limitations to suggest a solution of identified problems. Solution should be realistic along with ROI and impact analysis.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Have strong communication and negotiation skills for vendor selection, management &amp; pricing decisions. Assertive enough to command our requirements with external and internal stakeholders</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Have a strong problem solving mindset and be able to apply the right analytical approach for solving the same.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Be able to influence stakeholders across various functions to drive initiatives &amp; data driven decision making</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Be an integral part of the pod strategy and go beyond being a marketing counterpart </li>
</ul>
Job Requirements 
<ul>
<li style="margin-left:1.6rem;">Engineering or MBA graduate from Tier 1 college</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">1 to 3 years of experience in performance marketing or any analytical roles</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong problem solving &amp; analytical skills</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Penchant for business &amp; curiosity to understand how the product works</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understanding of attribution mechanism, event tracking, product integrations &amp; optimization frameworks.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Basic understanding of data structure, storage and flow across engineering systems in order to be able to manage product integrations and raise appropriate requests with analytics</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understanding of performance marketing principles, law of diminishing return and elasticity.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understanding of A-B frameworks &amp; time series analysis</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experienced in running Google Ads, Facebook Ads Manager, IOS search Ads is preferred</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experienced in using third party attribution tool such as Appsflyer/Singular/Adjust (any one) is preferred</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience in Affiliate Marketing &amp; ad fraud prevention is a plus </li>
</ul>
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) 
<ul>
<li style="margin-left:1.6rem;">Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment</li>
</ul>
 
<ul>
<li style="margin-left:1.6rem;">Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy</li>
</ul>

Digital Marketing Manager in Bengaluru (UID-8773)

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Job Description for Digital Marketing Manager

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