Your Responsibilities 
BOFU Content Strategy &amp; Execution: 
<ul>
<li>Develop and execute a strategy focused on getting traffic from bottom-of-funnel searches (comparison pages, solution pages, feature pages, use case content, etc.) to drive qualified pipeline and revenue. </li>
</ul>
Keyword Research &amp; SERP Analysis 
<ul>
<li>Identify high-intent keywords across the buyer journey, especially commercial and transactional queries relevant to the US market. </li>
</ul>
On-Page Optimization 
<ul>
<li>Own the optimization of new and existing pages for search intent, technical performance, metadata, and user engagement. </li>
</ul>
Content Collaboration 
<ul>
<li>Work with content writers, designers, and product marketers to create and optimize SEO-friendly content that converts. </li>
</ul>
Technical SEO 
<ul>
<li>Partner with developers to ensure clean architecture, crawlability, indexation, internal linking, and Core Web Vitals compliance. </li>
</ul>
Link-Building Strategy 
<ul>
<li>Lead outreach and backlink acquisition strategies that improve domain authority and support key landing pages. </li>
</ul>
SEO Analytics &amp; Reporting 
<ul>
<li>Monitor keyword rankings, traffic quality, conversions, and pipeline attribution using tools like GA4, Search Console, Ahrefs, and HubSpot. </li>
</ul>
What Success Looks Like 
<ul>
<li>Improved rankings and visibility for BOFU and commercial intent keywords</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Organic becomes a key driver of MQLs and pipeline</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Significant lift in high-intent traffic from the US</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong collaboration with content, web, and product marketing teams</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">A scalable and documented SEO playbook and reporting framework </li>
</ul>
What You Bring 
<ul>
<li style="margin-left:1.6rem;">At least 2 years of SEO experience, preferably in a B2B SaaS or similar performance-focused environment</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Proven track record of growing BOFU organic traffic and pipeline</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Deep understanding of search intent, funnel stages, and content formats that convert in a SaaS context</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong grasp of technical SEO, schema, crawlability, and site performance best practices</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Excellent analytical skills and familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog, GA4, etc.)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience optimizing for the US market, including understanding of search behavior and competitive landscape</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience working with Wordpress or similar CMS</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understanding of conversion rate optimization (CRO) for SEO pages</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">A growth mindset and willingness to experiment, iterate, and own outcomes</li>
</ul>

SEO Lead in Bengaluru (UID-8702)

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