What You’ll Do

1. Lead the Consumer Communication Charter

<ul>
<li>Build a unified communication strategy that drives trust, clarity, and aspiration among retail investors.</li>
</ul>

<ul>
<li>Translate business goals into user-focused narratives and campaigns that improve awareness, education, activation, and retention.</li>
</ul>

<ul>
<li>Define and maintain Paytm Money’s brand voice that is conversational, confident, and empowering across all channels.</li>
</ul>

<ul>
<li>Partner with Product, Growth, Design, and Brand teams to ensure seamless and contextual communication at every touchpoint.</li>
</ul>

2. Create Content That Converts and Educates

<ul>
<li>Develop content that simplifies investing across Mutual Funds, Equity, Gold, and MTF, helping users take confident actions.</li>
</ul>

<ul>
<li>Build multi-format content including in-app messages, blogs, videos, notifications, and newsletters.</li>
</ul>

<ul>
<li>Launch creative campaigns and content series that drive engagement and strengthen brand love.</li>
</ul>

<ul>
<li>Balance creativity and performance to ensure every communication drives awareness, activation, or retention.</li>
</ul>

3. Drive SEO-Led Content Growth

<ul>
<li>Build and lead Paytm Money’s SEO strategy to increase organic visibility and reach high-intent users.</li>
</ul>

<ul>
<li>Create keyword-driven content calendars aligned with product launches and investor trends.</li>
</ul>

<ul>
<li>Collaborate with tech and marketing teams to ensure all content is optimized for discovery and performance.</li>
</ul>

<ul>
<li>Monitor and improve rankings, traffic, and conversion from organic channels.</li>
</ul>

<ul>
<li>Use SEO insights to guide overall content direction and planning.</li>
</ul>

4. Strengthen Lifecycle Communication and Retention

<ul>
<li>Lead CRM and lifecycle communication across email, WhatsApp, push, and in-app channels.</li>
</ul>

<ul>
<li>Create personalized, behavior-based journeys that improve retention and reactivation.</li>
</ul>

<ul>
<li>Use storytelling and education to drive deeper engagement and long-term trust.</li>
</ul>

5. Manage, Mentor, and Collaborate

<ul>
<li>Manage a team of writers and communication specialists while remaining hands-on for key projects.</li>
</ul>

<ul>
<li>Collaborate with agencies, SEO experts, and internal design teams to ensure consistency and quality.</li>
</ul>

<ul>
<li>Build a culture of creativity, accountability, and measurable outcomes.</li>
</ul>

6. Measure, Learn, and Optimize

<ul>
<li>Define KPIs for each initiative including engagement, CTR, retention uplift, organic reach, and conversion.</li>
</ul>

<ul>
<li>Analyze data to refine messaging, tone, and channel strategy.</li>
</ul>

<ul>
<li>Build performance dashboards to ensure clarity and visibility on results.</li>
</ul>

Who You Are

<ul>
<li>6 to 12 years of experience in consumer communication, content marketing, or brand strategy, preferably in fintech, BFSI, or consumer internet.</li>
</ul>

<ul>
<li>A storyteller who can turn insights into narratives that connect emotionally and drive measurable results.</li>
</ul>

<ul>
<li>Proven experience in SEO-led content growth including keyword planning, analytics, and blog optimization.</li>
</ul>

<ul>
<li>Excellent writing and editing skills with strong command over English and brand tone.</li>
</ul>

<ul>
<li>Experience managing a small team or external partners while contributing individually.</li>
</ul>

<ul>
<li>Familiar with CRM and SEO tools such as CleverTap, MoEngage, Ahrefs, SEMrush, and Google Analytics.</li>
</ul>

<ul>
<li>Curious, analytical, and deeply focused on the consumer journey.</li>
</ul>

Content Manager in New Delhi (UID-14185)

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