Campaign Management:

<ul>
<li style="margin-left:0px;">Plan, create, and oversee performance marketing campaigns across Google Ads, Facebook Ads, and YouTube Ads.</li>
</ul>

<ul>
<li style="margin-left:0px;">Set up and optimize search campaigns from scratch using Google Ads Editor to ensure effective structure and targeting.</li>
</ul>

<ul>
<li style="margin-left:0px;">Effective ad-budget management to maximize the ROI while maintaining growth momentum.</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct A/B testing to determine the effectiveness of different ad creatives and messaging.</li>
</ul>

<ul>
<li style="margin-left:0px;">Implement audience segmentation strategies to target the right demographics and improve conversion rates.</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor competitor activity and adjust strategies to maintain a competitive edge.</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with creative teams to ensure ads are engaging and aligned with brand messaging.</li>
</ul>

<ul>
<li style="margin-left:0px;">Maintain an effective campaign structure to efficiently manage and respond to customer demand.</li>
</ul>

Keyword Research:

<ul>
<li style="margin-left:0px;">Conduct in-depth keyword research using tools such as Google Keyword Planner to identify high-performing opportunities.</li>
</ul>

<ul>
<li style="margin-left:0px;">Continuously refine keyword strategies to align with campaign goals and evolving market trends.</li>
</ul>

Media Planning s Budgeting:

<ul>
<li style="margin-left:0px;">Develop comprehensive media plans to strategically allocate budgets across platforms and campaigns.</li>
</ul>

<ul>
<li style="margin-left:0px;">Effectively manage advertising budgets to maximize ROI while sustaining growth momentum.</li>
</ul>

Data Analysis s Reporting:

<ul>
<li style="margin-left:0px;">Analyze campaign performance metrics to extract insights and identify areas for optimization.</li>
</ul>

<ul>
<li style="margin-left:0px;">Generate detailed reports to communicate key findings and actionable recommendations to stakeholders.</li>
</ul>

Trend Analysis s Innovation:

<ul>
<li style="margin-left:0px;">Stay updated on the latest trends in digital marketing and performance advertising.</li>
</ul>

<ul>
<li style="margin-left:0px;">Implement innovative strategies to enhance campaign reach and effectiveness.</li>
</ul>

Collaboration:

<ul>
<li style="margin-left:0px;">Work closely with cross-functional teams, including creative, analytics, and product teams, to ensure seamless campaign execution.</li>
</ul>

<ul>
<li style="margin-left:0px;">Coordinate with external vendors and partners to explore growth opportunities and optimize campaigns.</li>
</ul>

Qualifications s Experience:

<ul>
<li style="margin-left:0px;">Proven expertise in running Google search and app campaigns.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong understanding of brand marketing strategies on digital platforms such as YouTube, META.</li>
</ul>

<ul>
<li style="margin-left:0px;">Familiarity with SEO principles and their application in performance marketing.</li>
</ul>

<ul>
<li style="margin-left:0px;">3-5 years of hands-on experience in performance marketing with a focus on Google Ads, META Ads, and YouTube Ads.</li>
</ul>

<ul>
<li style="margin-left:0px;">Proficiency in tools like Google Ads Editor, Keyword Planner, and analytics platforms.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong analytical skills and a data-driven decision-making approach.</li>
</ul>

<ul>
<li style="margin-left:0px;">Excellent communication skills, both written and verbal.</li>
</ul>

<ul>
<li style="margin-left:0px;">Passion for keeping up with evolving marketing trends and technologies.</li>
</ul>

<ul>
<li style="margin-left:0px;">Bachelor's degree in marketing, business, technical or a related field. An MBA is a plus.</li>
</ul>

Performance Marketing Manager in Ahmedabad (UID-8774)

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