Content &amp; Social Media Management

<ul>
<li style="margin-left:1.6rem;">Develop and execute monthly social media calendars for Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Build launch communication strategies aligned with Fashion’s brand ethos and positioning.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Schedule and publish posts, reels, and stories using platform tools (Instagram Insights, Socialbakers).</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Plan and oversee YouTube content for Fashion — from concepting to optimization.</li>
</ul>

Creative Strategy &amp; Innovation

<ul>
<li style="margin-left:1.6rem;">Ideate and execute fresh, high-engagement content tailored to Nykaa's audience.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Monitor trends, aesthetics, and content formats to keep the brand relevant and aspirational.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Collaborate with brand building, design, marketing, and production teams for 360° campaign execution. </li>
</ul>
Campaign Execution &amp; Production

<ul>
<li style="margin-left:1.6rem;">Lead the planning and execution of marketing campaigns (product launches, festive drops, collaborations).</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Manage content shoots — pre-production (briefing, prop/product planning), production, and post-production.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure visual and tonal consistency across all assets. </li>
</ul>
Performance Marketing Support

<ul>
<li style="margin-left:1.6rem;">Identify high-performing social assets for boosting to drive reach, engagement, and conversions.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Partner with the performance marketing team to align content with growth objectives. </li>
</ul>
Influencer Marketing

<ul>
<li style="margin-left:1.6rem;">Manage influencer collaborations for both always-on content and launch campaigns.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure influencer outputs are on-brand, legally compliant, and deliver measurable ROI.</li>
</ul>

Analytics, Reporting &amp; Optimization

<ul>
<li style="margin-left:1.6rem;">Track platform metrics (impressions, reach, engagement, video views) against KPIs.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Lead monthly and quarterly reporting to measure content performance and impact.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Provide insights and recommendations to continuously improve content strategies.</li>
</ul>

Trend Mapping &amp; Industry Insight

<ul>
<li style="margin-left:1.6rem;">Stay ahead of platform updates, viral formats, and audience behavior shifts.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Bring competitive intelligence and global benchmarks into Nykaa's strategy.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Share learnings across teams to foster innovation and agility.</li>
</ul>

Knowledge, Skill &amp; Qualification Requirements 
<ul>
<li style="margin-left:1.6rem;">Bachelor’s degree in marketing, Communications, Fashion, or a related field.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">6-8 years of experience in Social Media, content creation, digital marketing, or a similar role within the beauty or fashion industry.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Proven experience in managing video content production and strategy.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience leading a small team and working cross functionally with other departments</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ability to strategize with the changing/trending nature of the digital space</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">An established networker in the social media space who is able to engage and influence creative individuals.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Excellent communication and interpersonal skills.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ability to analyze data and derive actionable insights.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Creative mindset with a keen eye for detail and aesthetics.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Proficiency in content management systems and video editing tools. </li>
</ul>

Social Manager Media in Mumbai (UID-14093)

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Job Description for Social Manager Media

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