Role Description : 

<ul>
<li style="margin-left:1.6rem;">Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Optimize install campaigns to improve cost per install, installation rates, post install performance.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Manage all the programmatic campaigns – from ideation to media planning and optimization.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Identify trends and insights, and optimize spend and performance based on the insights</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Plan, execute and measure experiments and conversion tests</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Collaborate with internal teams to create landing pages and optimize the user experience</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Instrument conversion points and optimizes user funnels</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Managing budgets and financial for digital marketing initiatives for the organization. </li>
</ul>
Knowledge, Skills &amp; Qualification Requirements : 
<ul>
<li style="margin-left:1.6rem;">7–9 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong understanding of audience strategy, media planning, attribution models, and martech tools.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strategic thinker with a data-first approach to solving problems.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experimentative mindset with ability to test, iterate, and scale rapidly.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong stakeholder management and collaboration skills across cross-functional teams.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Capability to mentor and grow junior team members while fostering cross-business learning. </li>
</ul>

Performance Manager Marketing in Mumbai (UID-10279)

Job Description

Job Details

Skills Required for Performance Manager Marketing

Job Description for Performance Manager Marketing

Explore More Opportunities