Key Responsibilities:

<ul>
<li>Craft business goals aligned marketing plan for the assigned product/service offering</li>
</ul>

<ul>
<li>Develop messaging and positioning for the product/service offering to drive competitive differentiation</li>
</ul>

<ul>
<li>Collaborate with offering leaders to create high quality, impactful marketing and communications content including service overview presentations, battlecards, success stories, point of view papers, blogs, newsletters, social promotions, video storyboards, sales enablement and more</li>
</ul>

<ul>
<li>Simplify the technical positioning of the product/service into key market messages and sales tools prior to the launch of a new product/service.</li>
</ul>

<ul>
<li>Develop digital content for the global and regional websites aligned to the product/service positioning</li>
</ul>

<ul>
<li>Work with the regional business leaders to determine the appropriate marketing programs to build the sales pipeline for the assigned service/product</li>
</ul>

<ul>
<li>Influence the development of marketing programs, initiatives and campaigns to drive awareness, interest and demand for the product.</li>
</ul>

<ul>
<li>Develop appropriate targeted messages to drive service and solution positioning, increase sales and enhance market share.</li>
</ul>

<ul>
<li>Monitor and improve marketing's content/asset life cycle.</li>
</ul>

<ul>
<li>Evaluate and adjust marketing, branding and communications strategies to respond to changing market trends and competitive dynamics.</li>
</ul>

<ul>
<li>Track and monitor the success of the program on a scorecard or dashboard that reflects the associated metrics.</li>
</ul>

Skills Required

<ul>
<li>Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders.</li>
</ul>

<ul>
<li>Excellent business and commercial acumen.</li>
</ul>

<ul>
<li>Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages.</li>
</ul>

<ul>
<li>Excellent verbal and written communications skills</li>
</ul>

<ul>
<li>Strategic thinking ability to be able to think longer term impacts of marketing programs.</li>
</ul>

<ul>
<li>Advanced ability to present information in a clear, concise manner.</li>
</ul>

<ul>
<li>Effective communicator with strong personal skills with global counterparts</li>
</ul>

<ul>
<li>Must be organized, enthusiastic, results-oriented, innovative and able to deal with ambiguity and tight deadlines while working effectively in a team environment.</li>
</ul>

<ul>
<li>Ability to work with and manage many projects within the required deadlines.</li>
</ul>

<ul>
<li>Strong understanding of digital and key social media platforms – web, email, Twitter, LinkedIn, etc.</li>
</ul>

<ul>
<li>Strong core consulting skills – i.e. secondary research, presentation, including logical structuring and storytelling,</li>
</ul>

<ul>
<li>Self-motivated, innovative, and strong team player</li>
</ul>

Academic Qualifications And Professional Experience

<ul>
<li>Post Graduate degree in Marketing, Communications, Advertising preferred</li>
</ul>

<ul>
<li>Work experience: 12+ years working in a B2B IT services firm</li>
</ul>

Product Marketing Specialist in Bengaluru (UID-13002)

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Job Description for Product Marketing Specialist

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