<ul>
<li>Develop and implement PR strategies to position the brand as a leader in the fashion industry.</li>
</ul>

<ul>
<li>Manage media relations, including building and nurturing relationships with journalists, bloggers, and influencers.</li>
</ul>

<ul>
<li>Plan and execute fashion-focused events, launches, and campaigns that align with the company's branding goals.</li>
</ul>

<ul>
<li>Draft press releases, media kits, and other PR materials to communicate brand initiatives effectively.</li>
</ul>

<ul>
<li>Monitor and analyse media coverage to measure the effectiveness of PR campaigns.</li>
</ul>

<ul>
<li>Collaborate with internal marketing and creative teams to ensure consistent messaging.</li>
</ul>

<ul>
<li>Oversee crisis communication strategies to maintain a positive brand image.</li>
</ul>

<ul>
<li>Stay updated on industry trends and competitors to identify new PR opportunities.</li>
</ul>

The Successful Applicant

<ul>
<li>A successful PR Manager should have:</li>
</ul>

<ul>
<li>A degree in Public Relations, Communications, Marketing, or a related field.</li>
</ul>

<ul>
<li>Proven 7 + years of expertise working in the lifestyle/Fashion/Personal Care industry.</li>
</ul>

<ul>
<li>Strong written and verbal communication skills.</li>
</ul>

<ul>
<li>A creative approach to building brand stories and campaigns.</li>
</ul>

<ul>
<li>A results-driven mindset with the ability to evaluate campaign performance.</li>
</ul>

<ul>
<li>Experience in managing multiple projects and deadlines effectively.</li>
</ul>

Public Relations Manager in Mumbai (UID-13705)

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Job Description for Public Relations Manager

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