<ul>
<li>Plan and execute digital plans (across channels as per the consumer journey) for brands</li>
</ul>

<ul>
<li>Lead, plan and execute performance marketing campaigns across digital and ecommerce</li>
</ul>

<ul>
<li>Manage all e-commerce content and activations</li>
</ul>

<ul>
<li>Manging brand websites, Tools, Mobile apps as per business needs</li>
</ul>

<ul>
<li>Work closely with Brand team and agency for all digital activations</li>
</ul>

<ul>
<li>Media management and optimization across channels</li>
</ul>

<ul>
<li>Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyse performance</li>
</ul>

<ul>
<li>Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li>
</ul>

<ul>
<li>Evaluate and optimise media plan as per business objectives &amp; scope</li>
</ul>

<ul>
<li>Planning and budgetary control of all digital marketing activities</li>
</ul>

<ul>
<li>Maintain a digital dashboard/reporting to tracks digital campaigns/activations, progress, and impact on brand performance</li>
</ul>

<ul>
<li>Actively monitor competitive digital campaigns and their effectiveness</li>
</ul>

<ul>
<li>Evaluate new digital platforms, innovations, and strategic partnerships</li>
</ul>

<ul>
<li>Manage day to day Digital Marketing partner relationships with internal and external stakeholders</li>
</ul>

<ul>
<li>Collaborate with Global teams on digital activations and tools</li>
</ul>

<ul>
<li>Provide insights to brand teams and senior teams on performance and impact of activations</li>
</ul>

<ul>
<li>Review new technologies and keep the company at the forefront of developments in digital marketing</li>
</ul>

The Successful Applicant

<ul>
<li>Digital professional with 8 - 10 years' experience in managing brand and 360 digital activations.</li>
</ul>

Must have digital skills:

<ul>
<li>Performance Marketing &amp; E-commerce</li>
</ul>

<ul>
<li>Digital Media management</li>
</ul>

<ul>
<li>Experience in Social Campaigns management (Facebook, Twitter, Instagram, LinkedIn and other upcoming)</li>
</ul>

<ul>
<li>Search, GA, GSC &amp; Social Analytics</li>
</ul>

<ul>
<li>Martech, website, apps, APIs, integration of tools, tech support on backend architecture</li>
</ul>

Digital Marketing Manager in Mumbai (UID-12237)

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Job Description for Digital Marketing Manager

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