Responsibilities 

<ul>
<li>Plan and execute influencer marketing strategies aligned with brand goals </li>
</ul>

<ul>
<li>Source, vet, and nurture influencer relationships; manage contact database </li>
</ul>

<ul>
<li>Analyze campaign performance via KPIs like reach and engagement </li>
</ul>

<ul>
<li>Track trends and stay updated on platform changes </li>
</ul>

<ul>
<li>Balance MSIL brand guidelines with influencer creativity</li>
</ul>

Key Skills &amp; Experience 

<ul>
<li>Experience: 2–6 years in influencer marketing or social media; experience in large orgs a plus </li>
</ul>

<ul>
<li>Knowledge of: Instagram Insights, YouTube Analytics, content generation techniques </li>
</ul>

<ul>
<li>Tools: Excel, Google Sheets, Power BI, Qlik </li>
</ul>

<ul>
<li>Compliance: Familiarity with GDPR and consent management </li>
</ul>

<ul>
<li>Soft Skills: Communication, negotiation, interpersonal effectiveness, time management</li>
</ul>

Stakeholder Network 

<ul>
<li>Collaborate with internal teams (MNS, Sr Mgmt) </li>
</ul>

<ul>
<li>Liaise with vendors, platforms (Meta, Google), and influencers</li>
</ul>

Marketing Manager in New Delhi (UID-14626)

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