Qualifications and Preferences:

• Bachelor's degree from IITs, NITs and/or Master's degree in Marketing from IIMs, ISB, XLRI, or equivalent Tier-

1 colleges preferred.

• Minimum 3+ years of relevant experience in performance marketing across paid channels (Google, Meta, LinkedIn, programmatic, etc.), with a strong record of driving measurable business outcomes.

• Minimum 2 years in a leadership or managerial capacity overseeing multi-channel digital teams.

• Demonstrated success in managing large ad budgets and delivering positive ROAS / CAC efficiency. 

• Proven experience in data-driven marketing strategy, funnel optimization, and multi-channel attribution.

• Hands-on familiarity with marketing analytics platforms, campaign tracking, and reporting frameworks. 

• Strong understanding of media mix modelling, audience segmentation, and lifecycle marketing. 

• Working knowledge of conversion tracking, pixel implementation, and attribution models. 

• Comfort with data analysis, dashboards, and performance forecasting using Excel / Sheets or BI tools. 

• Exposure to marketing automation or CRM integrations is advantageous. 

• Prior experience in team leadership or agency management mentoring junior campaign managers, vendors, or partner agencies. 
Roles and Responsibilities

1. Leadership &amp; Team Management 

• Lead and mentor the performance marketing team, ensuring high standards of output, alignment, and accountability across sub-functions (Performance, Design, Content, Analytics). 

• Conduct structured reviews and establish clear KPIs for individuals and teams, driving ownership of results and continuous improvement. 

• Strengthen existing workflows and communication channels to promote clarity, efficiency, and collaboration across teams. 

• Foster a performance-driven culture focused on experimentation, learning, and measurable outcomes.

2. Strategic Campaign Governance 

• Translate organisational marketing objectives into measurable performance marketing roadmaps across digital channels (Google, Meta, LinkedIn, programmatic, etc.). 

• Provide strategic direction for campaign planning, audience segmentation, and budget allocation to maximise ROAS and lead quality. 

• Oversee coordination between creative, content, and analytics functions to ensure cohesive and timely campaign roll-outs. 

• Implement structured testing frameworks (A/B tests, creative experiments, bid strategy trials) to drive continual optimisation. 
3. Performance Measurement &amp; Optimisation 

• Review marketing dashboards and analytics to track key metrics CPL, CAC, ROAS, conversion rates, and attribution accuracy. 

• Collaborate closely with Sales and Strategy teams to align media performance with business KPIs (lead volume, cost efficiency, conversion quality). 

• Use insights from analytics and market behaviour to refine targeting, creative strategy, and landing-page experiences. 
4. Process &amp; Operational Excellence 

• Institutionalise standardised processes and frameworks across campaign planning, execution, and reporting. 

• Continuously evaluate and enhance SOPs to ensure efficiency and scalability as digital spend and teams expand. 

• Maintain campaign hygiene, data accuracy, and adherence to internal and platform-specific compliance norms.

5. Market Intelligence &amp; Innovation 

• Remain abreast of evolving advertising platform features, algorithm updates, and emerging marketing tools or channels. 

• Benchmark the organisations digital performance and practices against industry standards. 

• Proactively propose data-led strategies and channel diversification plans to maintain a competitive advantage.

6. Partner &amp; Vendor Management 

• Manage relationships with external agencies, technology partners, and vendors to ensure alignment with internal goals and KPIs. 

• Negotiate and oversee deliverables, ensuring accountability and measurable ROI from partner engagements. 

• Ensure compliance with platform policies, data privacy regulations, and ethical marketing standards.

Digital Marketing Manager in New Delhi (UID-13648)

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Job Description for Digital Marketing Manager

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