Responsibilities

<ul>
<li>Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company.</li>
</ul>

<ul>
<li>Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers.</li>
</ul>

<ul>
<li>Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar.</li>
</ul>

<ul>
<li>Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software.</li>
</ul>

<ul>
<li>Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner.</li>
</ul>

<ul>
<li>Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software.</li>
</ul>

<ul>
<li>Collect information on DNF data and take updates from wedding-related agencies, auditorium, event management, salons, etc. and maintain a database on the same to get prospective customers.</li>
</ul>

<ul>
<li>Plan follow-up of potential customers according to the lead data, age, and by considering other factors.</li>
</ul>

<ul>
<li>Participate in-store sales to understand various products, product offerings, pricing, and customer preferences.</li>
</ul>

<ul>
<li>As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization.</li>
</ul>

<ul>
<li>Must be accurate in handling medical trust functions and answer queries related to Charity and HRD by the management &amp; from prospective customers.</li>
</ul>

Marketing

<ul>
<li>Execute the marketing campaigns at the store based on inputs from the marketing manager.</li>
</ul>

<ul>
<li>Conduct market survey regarding the counter sales of competitors, observe advertisements &amp; report any false propaganda given by the competitors and discuss with the superiors.</li>
</ul>

<ul>
<li>Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages &amp; posts) and execute online reputation management activities to ensure neutral/positive sentiment.</li>
</ul>

<ul>
<li>Support outdoor activities like hoardings and campaigns organized by the Group and ensure timely reporting of its status to the Superiors.</li>
</ul>

<ul>
<li>Assist in BTL marketing</li>
</ul>

Internal process

<ul>
<li>Ensure that all activities are carried out as per the Standard Operating Procedures in the section.</li>
</ul>

<ul>
<li>Prepare regular and ad-hoc reports as required within a specified time period.</li>
</ul>

<ul>
<li>People development</li>
</ul>

<ul>
<li>Continuously strive for self-development by actively seeking opportunities for growth.</li>
</ul>

<ul>
<li>Ensure adherence to timelines for completion of the performance appraisal for self.</li>
</ul>

<ul>
<li>Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self.</li>
</ul>

Senior Marketing Executive in Kozikode (UID-13186)

Job Description

Job Details

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Job Description for Senior Marketing Executive

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