What will you be doing:

<ul>
<li>SEO Strategy &amp; Implementation: Managing on-page and off-page SEO by optimizing website structure, content, and linking to improve search rankings.</li>
</ul>

<ul>
<li>Keyword Research &amp; Link Building: Conducting ongoing keyword research and executing a scalable link-building strategy.</li>
</ul>

<ul>
<li>Technical SEO &amp; Development: Embedding SEO best practices into development workflows and addressing technical SEO challenges.</li>
</ul>

<ul>
<li>Analytics &amp; Reporting: Monitoring traffic acquisition KPIs, analysing performance data, and presenting actionable insights to stakeholders.</li>
</ul>

<ul>
<li>Content &amp; Conversion: Collaborating with content teams to create high-quality, SEO-driven content and enhancing conversion funnels.</li>
</ul>

<ul>
<li>Competitive &amp; Industry Analysis: Researching competitors, staying updated on algorithm changes, and adapting strategies accordingly.</li>
</ul>

<ul>
<li>Cross-Functional Collaboration: Partnering with product managers, engineers, and marketing teams to scale SEO growth and automation.</li>
</ul>

Qualification &amp; Experience:

<ul>
<li>A graduate from a reputed institute with 5–7 years of hands-on SEO experience, demonstrating a strong track record of driving substantial organic traffic growth and successfully managing SEO for e-commerce platforms.</li>
</ul>

<ul>
<li>Proficient in industry-standard SEO tools such as SEMrush, Ahrefs, Majestic, and Google Search Console, with a strong understanding of analytics platforms including Google Analytics and Adobe Analytics (Omniture).</li>
</ul>

<ul>
<li>Deep knowledge of search engine ranking factors, optimization techniques, and major algorithm updates, along with a working understanding of HTML, CSS, JavaScript, and the technical constraints impacting SEO.</li>
</ul>

<ul>
<li>Experience in addressing SEO challenges at scale across both web and mobile platforms.</li>
</ul>

<ul>
<li>Demonstrated ability to lead end-to-end SEO strategies while effectively managing multiple stakeholders in global, fast-paced environments.</li>
</ul>

<ul>
<li>Well-versed in audience-building tactics, conversion funnel optimization, and integrating SEO efforts within broader performance marketing initiatives.</li>
</ul>

Key Success Factors for the Role:

<ul>
<li>Data &amp; Reporting: Analytical mindset with the ability to interpret data, identify trends, and present actionable insights to senior leadership.</li>
</ul>

<ul>
<li>Technical Proficiency: Advanced skills in Microsoft Excel (data analysis, reporting) and PowerPoint (executive presentations).</li>
</ul>

<ul>
<li>Communication: Excellent written and verbal communication skills, with the ability to articulate SEO strategies to both technical and non-technical stakeholders.</li>
</ul>

SEO Specialist in Gurugram (UID-8889)

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Job Description for SEO Specialist

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