Responsibilities:

<ul>
<li>Planned, implemented, and managed Facebook Ads campaigns across Facebook, Instagram, and the Meta Audience Network to drive brand awareness, traffic, and conversions.</li>
</ul>

<ul>
<li>Create, optimize, and scale Facebook ad campaigns using a data-driven approach to achieve business goals.</li>
</ul>

<ul>
<li>Develop targeted audiences using Facebook's advanced targeting options, including interest-based, demographic, location, and behavioral targeting.</li>
</ul>

<ul>
<li>Create custom and lookalike audiences to reach relevant prospects.</li>
</ul>

<ul>
<li>Collaborate with the creative team to design eye-catching and effective ad creatives.</li>
</ul>

<ul>
<li>Write compelling ad copy that resonates with the target audience, driving clicks and conversions.</li>
</ul>

<ul>
<li>Continuously monitor ad performance and optimize campaigns based on key metrics such as CTR, CPC, CPA, and ROI.</li>
</ul>

<ul>
<li>Run A/B tests on ad copy, creatives, and landing pages to ensure ongoing improvement in campaign performance.</li>
</ul>

<ul>
<li>Use Facebook Ads Manager and other analytics tools (such as Google Analytics) to track performance, analyze data, and provide actionable insights.</li>
</ul>

<ul>
<li>Generate and present performance reports to internal stakeholders, including trends, successes, and areas for improvement.</li>
</ul>

<ul>
<li>Oversee budget management and optimize bids to ensure that campaigns run efficiently and within the allocated budget while maximizing ROI.</li>
</ul>

<ul>
<li>Stay up-to-date with Facebook Ads trends, new features, and best practices, ensuring that strategies are aligned with industry standards.</li>
</ul>

<ul>
<li>Focus on lead generation campaigns, conversion tracking, and optimization to drive sales and customer acquisition via Facebook. </li>
</ul>

Digital Marketing in Delhi (UID-14225)

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Job Description for Digital Marketing

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