<ul>
<li>Develop state-of-the-art digital marketing strategies for demand generation and customer</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">engagement across all platforms with a focus on lead quality and volume</li>
</ul>

<ul>
<li>Planning digital marketing budgets across all geographies and channels</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Efficiently deploying budgets by interfacing with the agency for optimal outputs</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Partnering with internal and external creative agencies to conceptualize and implement the</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">communication on all touchpoints</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Drive efficiency with a thorough understanding of measurement tools, attribution models, and</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">marketing funnel</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Work closely with product and marketing teams to plan and execute 360 degree campaigns</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Research, assess and implement best and emerging industry practices</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Run experiments with clear success/failure metrics </li>
</ul>
External Skills And Expertise 
<ul>
<li style="margin-left:1.6rem;">Graduate or similar</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Should have a relevant industry experience of 3-5 years</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Expert understanding of all digital marketing channels - Facebook, Instagram, Google, Affiliates, Programmatic, Taboola, etc.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Working experience in advanced excel</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong understanding of A/B testing, audience targeting, bidding strategies on facebook google platforms</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ability to understand business objectives and break them down into targets achievable through digital marketing</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ability to think through the user journeys and optimize communication on all touchpoints</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Excellent analytical skills and in-depth knowledge in Digital Marketing</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong communication skills (oral and written) and ability to work with minimum supervision.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Team player, flexible and adaptable to changing priorities.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Should have a proven expertise in handling B2C marketing with a recognised brand (preferably in the tech/startup domain) and should be currently handling a monthly budget of 1cr or above.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Should be currently in a role where he/she manages an internal execution team or an agency.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Should have a previous hands on experience on Facebook Google marketing tools</li>
</ul>

Performance Marketing Manager

Job Details & Overview

Skills Required for Performance Marketing Manager

Job Description for Performance Marketing Manager