What makes the role meaty?

<ul>
<li style="margin-left:0px;">Playing the brand custodian role in the offline experience - driving both acquisitions/repeat and experience</li>
</ul>

<ul>
<li style="margin-left:0px;">Building and executing the 90-day store marketing playbook — focused on traffic, CAC, trials, and conversion</li>
</ul>

<ul>
<li style="margin-left:0px;">Translating central brand thinking into store-first narratives across VM, events, sampling, CRM, and loyalty</li>
</ul>

<ul>
<li style="margin-left:0px;">Partnering with Retail Ops, Category, Creative and Growth to co-drive business goals</li>
</ul>

<ul>
<li style="margin-left:0px;">Co-leading hyperlocal marketing strategy: city-level media, influencer engagement, partnerships</li>
</ul>

<ul>
<li style="margin-left:0px;">Owning repeat journey for in-store users (including digital nudges and omni-CRM loops)</li>
</ul>

<ul>
<li style="margin-left:0px;">Reporting, learning and improving from real store data — footfall, conversion, repeat, NPS.</li>
</ul>

We hope that you..

<ul>
<li style="margin-left:0px;">Have 7-8 years experience in brand or retail marketing, with hands-on experience driving walk-ins and retention</li>
</ul>

<ul>
<li style="margin-left:0px;">Demonstrate an ability to think strategic, translate to creative and strongly own execution</li>
</ul>

<ul>
<li style="margin-left:0px;">Show Strong commercial mindset: understands CAC, contribution margins, store unit economics</li>
</ul>

<ul>
<li style="margin-left:0px;">Believe that brand happens in the real world, and is obsessed with details</li>
</ul>

<ul>
<li style="margin-left:0px;">Are confident navigating ambiguity, taking decisions fast, and owning outcomes deeply</li>
</ul>

Senior Brand Manager in Bengaluru (UID-14232)

Job Description

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Job Description for Senior Brand Manager

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