Responsibilities: 
<ul>
<li style="margin-left:0px;">Design and implement multi-channel digital marketing strategies aligned with ZBrain’s business goals and technological vision to boost brand awareness and thought leadership in the AI space. </li>
<li style="margin-left:0px;">Lead the full lifecycle of digital campaigns across platforms like Google Ads, LinkedIn, and Twitter/X, using performance analytics to enhance engagement and conversions. </li>
<li style="margin-left:0px;">Write persuasive and audience-tailored copy for ads, landing pages, emails, and social posts, translating complex AI concepts into clear, compelling messages. </li>
<li style="margin-left:0px;">Conceptualize and script engaging video content such as product demos, promotional reels, and customer success stories in collaboration with design and production teams. </li>
<li style="margin-left:0px;">Build and execute targeted social media strategies for platforms like LinkedIn and Twitter/X to grow brand presence and foster audience engagement. </li>
<li style="margin-left:0px;">Manage paid advertising efforts on Google, LinkedIn, and other platforms, focusing on ROI optimization and high-quality lead generation. </li>
<li style="margin-left:0px;">Lead, mentor, and grow a high-performing digital marketing team while aligning their work with ZBrain’s strategic marketing objectives. </li>
<li style="margin-left:0px;">Perform detailed market research and competitive analysis to inform content strategy, audience targeting, and campaign refinement. </li>
<li style="margin-left:0px;">Collaborate cross-functionally with product, sales, and content teams to execute go-to-market plans and create marketing assets like brochures and case studies. </li>
</ul>
<h3 style="margin-left:0px;">Requirements</h3>
Essential Skills: 
<ul>
<li style="margin-left:0px;">10+ years in digital marketing with 3+ years in a leadership role (AI, Generative AI, SaaS). </li>
<li style="margin-left:0px;">Expertise in digital copywriting for ads, emails, landing pages. </li>
<li style="margin-left:0px;">Experience conceptualizing and delivering video marketing assets. </li>
<li style="margin-left:0px;">Track record of running high-ROI PPC and social campaigns. </li>
<li style="margin-left:0px;">Proficient in Google Analytics, Clarity, and similar tools. </li>
<li style="margin-left:0px;">Understanding of AI/Gen AI technologies and market trend. </li>
</ul>
Personal 
<ul>
<li style="margin-left:0px;">Strategic vision with a proven ability to design and execute high-impact digital marketing strategies. </li>
<li style="margin-left:0px;">Exceptional copywriting and storytelling skills tailored to AI/Generative AI solutions. </li>
<li style="margin-left:0px;">Expertise in video content creation, from concept to execution, with a focus on engaging audiences. </li>
<li style="margin-left:0px;">Data-driven mindset with a history of delivering measurable campaign results. </li>
<li style="margin-left:0px;">Strong leadership and collaboration skills, with experience working in cross-functional teams. </li>
<li style="margin-left:0px;">Passion for innovation and staying ahead of trends in AI and digital marketing. </li>
</ul>
Preferred Skills: 
<ul>
<li style="margin-left:0px;">B2B marketing experience in AI-driven product environments. </li>
<li style="margin-left:0px;">Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce). </li>
<li style="margin-left:0px;">SEO and keyword optimization understanding is a plus. </li>
</ul>
Personal 
<ul>
<li style="margin-left:0px;">Strategic thinker with data-driven execution skills. </li>
<li style="margin-left:0px;">Excellent storytelling and copywriting ability. </li>
<li style="margin-left:0px;">Strong leadership and collaboration capabilities. </li>
<li style="margin-left:0px;">Ability to simplify complex concepts into compelling narratives. </li>
<li style="margin-left:0px;">Passionate about AI innovation and digital-first brand building. </li>
<li style="margin-left:0px;">Agile mindset with strong adaptability. </li>
<li style="margin-left:0px;">Mentor and team-builder with a proactive approach. </li>
<li style="margin-left:0px;">Demonstrates ownership, initiative, and measurable impact. </li>
</ul>
Other Relevant Information: 
<ul>
<li style="margin-left:0px;">Bachelor’s degree in Computer Science, Information Technology, or a related field. </li>
<li style="margin-left:0px;">Minimum 10+ years of experience in digital marketing, including at least 3+ years in a leadership role, specifically in AI, Generative AI, or SaaS environment. </li>
</ul>

Digital Marketing Head in Gurugram (UID-11339)

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