Role &amp; responsibilities : 
Skills:

Lead Generation Skills: 
<ul>
<li style="margin-left:0px;">Through Vendor</li>
</ul>

<ul>
<li style="margin-left:0px;">Dealing with vendors for Leads</li>
</ul>

<ul>
<li style="margin-left:0px;">Keep an eye on their KPI and commitments</li>
</ul>

<ul>
<li style="margin-left:0px;">Reporting and reviews</li>
</ul>

<ul>
<li style="margin-left:0px;">Bill processing</li>
</ul>

<ul>
<li style="margin-left:0px;">Through Paid Campaigns</li>
</ul>

<ul>
<li style="margin-left:0px;">Month wise budgeting and target planning</li>
</ul>

<ul>
<li style="margin-left:0px;">Month wise campaign designing, Landing page designing, content designing</li>
</ul>

<ul>
<li>Keywords planning and budget allocation</li>
</ul>

<ul>
<li style="margin-left:0px;">Daily monitoring, review, and reports</li>
</ul>

<ul>
<li style="margin-left:0px;">Through Raw data</li>
</ul>

<ul>
<li style="margin-left:0px;">Data uploading and communication planning (Email / SMS / WhatsApp)</li>
</ul>

<ul>
<li style="margin-left:0px;">Timely communication execution</li>
</ul>

<ul>
<li style="margin-left:0px;">Feedback and optimization </li>
</ul>
Lead Nurturing Skills 
<ul>
<li style="margin-left:0px;">Design and plan Email, SMS, WhatsApp communication as per applicants journey and scenario.</li>
</ul>

<ul>
<li style="margin-left:0px;">Well versed with the technicalities for communication platforms IP address, TRAI, NDNC, complaint handing, SPAM handing.</li>
</ul>

<ul>
<li style="margin-left:0px;">Design strategy and implementation for maximum per day applications. </li>
</ul>
CRM Skills 
<ul>
<li style="margin-left:0px;">Thorough understanding of a CRM for any kind of a report and review</li>
</ul>

<ul>
<li style="margin-left:0px;">Able to identify grey areas for improvement for better results</li>
</ul>

<ul>
<li style="margin-left:0px;">Can work in sync with CRM SPOC for implementations</li>
</ul>

<ul>
<li style="margin-left:0px;">Key an eye on Call Centre and Admission Cells functioning</li>
</ul>

<ul>
<li style="margin-left:0px;">Can get the requirements of call center and admission cells implemented </li>
</ul>
People Management Skills 
<ul>
<li style="text-align:start;">Humble enough to manage internal and external Communication (ex: management, colleagues, vendors, agencies, Team). </li>
</ul>
Website Management: 
<ul>
<li style="margin-left:0px;">Must understand the technicalities of a website to pull out more work from agency.</li>
</ul>

<ul>
<li style="margin-left:0px;">Content of website must be updated</li>
</ul>

<ul>
<li style="margin-left:0px;">New Website Making coordination and implementation</li>
</ul>

<ul>
<li style="margin-left:0px;">Keep website updated with the latest pictures, events, fee structure, widget etc. </li>
</ul>
Social Media Management: 
<ul>
<li style="margin-left:0px;">Coordination with agency for event updation on social media platform</li>
</ul>

<ul>
<li style="margin-left:0px;">Ideate for national and international days and assure the implementation</li>
</ul>

<ul>
<li style="margin-left:0px;">Review and approve posts and their timely execution</li>
</ul>

<ul>
<li style="margin-left:0px;">Internal coordination for event and devising of promotion plans </li>
</ul>
Counsellor Productivity: Schools 
<ul>
<li style="margin-left:0px;">Can keep an eye on Counsellors productivity and always motivate them for more admissions</li>
</ul>

<ul>
<li style="margin-left:0px;">Listen to their problems and get it streamlined</li>
</ul>

<ul>
<li style="margin-left:0px;">Focus more on multiplying admission numbers</li>
</ul>

<ul>
<li style="margin-left:0px;">Daily reporting and review </li>
</ul>
Branding and Collateral: 
<ul>
<li style="margin-left:0px;">Manage Entity branding and get the things implemented as per brand guidelines</li>
</ul>

<ul>
<li style="margin-left:0px;">Brochure Making Coordination: Content, designing and printing</li>
</ul>

<ul>
<li style="margin-left:0px;">Branding Kits: Ideation, creation, negotiation and implementation</li>
</ul>

<ul>
<li style="margin-left:0px;">Stationary Management: Ideation, Designing, Printing</li>
</ul>

<ul>
<li style="margin-left:0px;">Events Coordination: Content, Designing, printing</li>
</ul>

<ul>
<li style="margin-left:0px;">Print Media: ideation, Content, Designing </li>
</ul>
Responsibilities

<ul>
<li style="margin-left:0px;">Google Ads</li>
</ul>

<ul>
<li style="margin-left:0px;">Facebook Ads</li>
</ul>

<ul>
<li style="margin-left:0px;">Social media management Facebook, Twitter, LinkedIn, Instagram, YouTube</li>
</ul>

<ul>
<li style="margin-left:0px;">SEO</li>
</ul>

<ul>
<li style="margin-left:0px;">Publishers</li>
</ul>

<ul>
<li style="margin-left:0px;">Content</li>
</ul>

<ul>
<li style="margin-left:0px;">Vendors</li>
</ul>

<ul>
<li style="margin-left:0px;">Photo shoot</li>
</ul>

<ul>
<li style="margin-left:0px;">Video shoot</li>
</ul>

<ul>
<li style="margin-left:0px;">Events Collaterals and Promotion</li>
</ul>

<ul>
<li style="margin-left:0px;">Website management</li>
</ul>

<ul>
<li>Branding Kit</li>
</ul>

<ul>
<li style="margin-left:0px;">Admission Kits</li>
</ul>

<ul>
<li style="margin-left:0px;">Print Media School brochures, Event brochures, Flyers</li>
</ul>

<ul>
<li style="margin-left:0px;">CRM Management</li>
</ul>

<ul>
<li style="margin-left:0px;">Lead Generation</li>
</ul>

<ul>
<li style="margin-left:0px;">Lead Nurturing</li>
</ul>

<ul>
<li style="margin-left:0px;">Placement Promotion</li>
</ul>

<ul>
<li style="margin-left:0px;">Raw Data </li>
</ul>

Digital Marketing Manager in New Delhi (UID-10016)

Job Description

Job Details

Skills Required for Digital Marketing Manager

Job Description for Digital Marketing Manager

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