Key Responsibilities:

Strategy Development and Planning:

<ul>
<li>Develop and implement a comprehensive digital marketing strategy aligned with the institution’s goals.</li>
</ul>

<ul>
<li>Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.</li>
</ul>

Content Management:

<ul>
<li>Responsible for developing and executing search engine optimization (SEO) strategies to increase a website’s organic visibility, traffic, and ranking on Google, Bing, and other search engines. This role requires expertise in technical SEO, content strategy, link building, and analytics, ensuring that the company’s online presence grows sustainably.</li>
</ul>

SEO and Website:

<ul>
<li>Manage the institution’s website and ensure it is optimized for search engines (SEO) to increase visibility and attract prospective students.</li>
</ul>

<ul>
<li>Monitor website analytics and make data-driven decisions to improve user experience and engagement.</li>
</ul>

Social Media Management:

<ul>
<li>Develop and implement social media strategies to engage with students, parents, and the academic community.</li>
</ul>

<ul>
<li>Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements.</li>
</ul>

Analytics and Reporting – Merritto:

<ul>
<li>Regularly monitor CRM- Merritto and analyze and report on the performance of all digital marketing activities using analytics tools.</li>
</ul>

<ul>
<li>Provide insights and recommendations to senior management for continuous improvement.</li>
</ul>

<ul>
<li>New Implementation in CRM and Allied Softwares</li>
</ul>

Budget Management:

<ul>
<li>Manage the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.</li>
</ul>

<ul>
<li>Monitor spending and adjust tactics to stay within budget while maximizing results.</li>
</ul>

Team Leadership and Collaboration:

<ul>
<li>Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals.</li>
</ul>

<ul>
<li>Collaborate with other departments (e.g., Admissions, Academic Affairs) to ensure alignment of digital marketing efforts with overall institutional goals.</li>
</ul>

Online Reputation Management:

<ul>
<li>Manage the institution’s online reputation by monitoring and responding to online reviews, comments, and feedback across various platforms, ensuring a positive and professional image is maintained and any negative issues are addressed promptly and effectively.</li>
</ul>

Lead Generation and Conversion Optimization:

<ul>
<li>Assume overall responsibility for generating high-quality leads and improving the ‘Lead to Form’ conversion rate. This involves strategizing and implementing effective lead generation campaigns, optimizing marketing funnels, and continuously analysing and refining the process to ensure a higher percentage of interested leads complete the application forms. Efforts should be focused on attracting the right audience, engaging them effectively, and guiding them smoothly through the enrolment process to maximize conversions and meet enrolment targets.</li>
</ul>

Staying Updated with Trends:

<ul>
<li>Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge and innovate marketing practices.</li>
</ul>

Qualifications &amp; Experience:


<ul>
<li>10+ years of experience in digital marketing, performance marketing, and brand management, with at least 5 years in a senior leadership role managing a team.</li>
</ul>

<ul>
<li>Proven track record of running large-scale digital marketing campaigns with budgets exceeding ₹1 crore annually across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.</li>
</ul>

<ul>
<li>Demonstrated success in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the education sector or consumer-facing industries.</li>
</ul>

<ul>
<li>Strong expertise in SEO, SEM, social media marketing, marketing automation, and data analytics.</li>
</ul>

<ul>
<li>Hands-on experience with marketing tools such as Google Analytics, Meta Ads Manager, HubSpot, Zoho CRM, Google Tag Manager, and automation tools.</li>
</ul>

<ul>
<li>Experience in managing cross-functional teams, agencies, and external vendors.</li>
</ul>

<ul>
<li>Strong analytical and problem-solving skills with the ability to make data-driven marketing decisions.</li>
</ul>

Digital Marketing Head in New Delhi (UID-11246)

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Job Description for Digital Marketing Head

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