Key Responsibilities:

1. Community Strategy &amp; Management

<ul>
<li>Develop and execute a community engagement strategy aligned with organizational culture and goals</li>
</ul>

<ul>
<li>Own the lifecycle of internal communities - from launch to maturity - ensuring relevance and vibrancy</li>
</ul>

<ul>
<li>Act as the community steward, moderating discussions, encouraging participation, and maintaining a safe, inclusive environment</li>
</ul>

2. Content Strategy &amp; Execution

<ul>
<li>Design and implement a dual-layered content strategy:</li>
</ul>

<ul>
<li>Strategic Content: Campaigns aligned with organizational priorities (eg DEI, leadership development, culture)</li>
</ul>

<ul>
<li>Topical Content: Timely, relevant posts tied to current events, internal milestones, or trending themes</li>
</ul>

<ul>
<li>Collaborate with internal stakeholders (HR, Digital, IFS, AOCS, etc) to source and co-create content</li>
</ul>

<ul>
<li>Maintain a content calendar with a mix of formats - posts, polls, videos, infographics, and stories</li>
</ul>

3. Engagement &amp; Activation

<ul>
<li>Plan and execute quantifiable engagement activities:</li>
</ul>

<ul>
<li>Monthly challenges, contests, polls, and quizzes</li>
</ul>

<ul>
<li>Live AMAs (Ask Me Anything), spotlight interviews, and community shoutouts</li>
</ul>

<ul>
<li>Recognition campaigns (e.g., “Manager of the Month”, “Women Who Inspire”)</li>
</ul>

<ul>
<li>Drive qualitative engagement:</li>
</ul>

<ul>
<li>Facilitate peer-to-peer storytelling and experience sharing</li>
</ul>

<ul>
<li>Encourage user-generated content and organic conversations</li>
</ul>

<ul>
<li>Create psychologically safe spaces for dialogue and feedback</li>
</ul>

4. Analytics &amp; Reporting

<ul>
<li>Track and analyze community metrics: reach, engagement rate, active users, content performance</li>
</ul>

<ul>
<li>Generate monthly dashboards and insights to inform strategy and demonstrate impact</li>
</ul>

<ul>
<li>Use data to identify content gaps, audience preferences, and opportunities for improvement</li>
</ul>

5. Platform Adoption &amp; Advocacy

<ul>
<li>Champion Viva Engage as a key internal communication and engagement tool</li>
</ul>

<ul>
<li>Conduct onboarding sessions, tutorials, and best practice workshops for new users</li>
</ul>

<ul>
<li>Build a network of community champions across departments to amplify reach</li>
</ul>

Key Requirements:

<ul>
<li>Proven experience (10–12 years) in managing large-scale social platforms or internal communities</li>
</ul>

<ul>
<li>Strong understanding of content strategy, digital engagement, and community dynamics</li>
</ul>

<ul>
<li>Excellent communication, storytelling, and stakeholder management skills</li>
</ul>

<ul>
<li>Analytical mindset with experience in using engagement metrics to drive decisions</li>
</ul>

<ul>
<li>Familiarity with Viva Engage or similar enterprise social platforms is a plus</li>
</ul>

<ul>
<li>Postgraduate (preferably in Communications, Marketing, HR, or related fields)</li>
</ul>

Social Communities Manager in New Delhi (UID-12761)

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Job Description for Social Communities Manager

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