Go-to-Market (GTM) Strategy &amp; Execution

<ul>
<li>Develop and execute go-to-market strategies for new product launches and feature releases.</li>
</ul>

<ul>
<li>Define target audience segments and craft tailored messaging that resonates with each.</li>
</ul>

<ul>
<li>Create and manage launch plans including sales enablement, content, campaigns, and customer communications.</li>
</ul>

Market Research &amp; Competitive Intelligence

<ul>
<li>Conduct market analysis to understand industry trends, customer behavior, and competitor activities.</li>
</ul>

<ul>
<li>Translate insights into actionable strategies for positioning and differentiation.</li>
</ul>

<ul>
<li>Provide competitive battle cards and analysis for internal teams.</li>
</ul>

Messaging &amp; Positioning

<ul>
<li>Develop compelling product messaging that clearly communicates the value proposition and differentiators.</li>
</ul>

<ul>
<li>Ensure consistent product messaging across all marketing channels and sales collateral.</li>
</ul>

<ul>
<li>Create impactful storytelling around the product to strengthen brand positioning.</li>
</ul>

Content Development

<ul>
<li>Collaborate with content and creative teams to produce product-focused marketing assets:.</li>
</ul>

<ul>
<li>Sales decks, brochures, and datasheets</li>
</ul>

<ul>
<li>Case studies and whitepapers</li>
</ul>

<ul>
<li>Product videos and demos</li>
</ul>

<ul>
<li>Blog posts, landing pages, and email campaigns</li>
</ul>

<ul>
<li>Ensure content aligns with buyer journeys and supports demand generation activities.</li>
</ul>

Sales Enablement

<ul>
<li>Partner with sales teams to provide training, tools, and materials that help them effectively sell products.</li>
</ul>

<ul>
<li>Create playbooks, scripts, and FAQs to address customer objections.</li>
</ul>

<ul>
<li>Measure the impact of enablement efforts on conversion rates and sales performance.</li>
</ul>

Customer &amp; Community Engagement

<ul>
<li>Work with Customer Success to capture customer feedback, testimonials, and case studies.</li>
</ul>

<ul>
<li>Support user community initiatives, webinars, and events to increase engagement.</li>
</ul>

<ul>
<li>Use insights to improve product adoption and satisfaction.</li>
</ul>

Performance Measurement

<ul>
<li>Define success metrics for product marketing campaigns and track ROI.</li>
</ul>

<ul>
<li>Analyze the effectiveness of GTM strategies and optimize based on data-driven insights.</li>
</ul>

<ul>
<li>Present regular performance reports to leadership.</li>
</ul>

Product Marketing Manager in New Delhi (UID-12330)

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Job Description for Product Marketing Manager

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