What You’ll Own

HubSpot Marketing Hub &amp; CRM Ownership

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<li style="margin-left:1.6rem;">Architect and optimize HubSpot workflows, automation logic, segmentation, and lead scoring models.</li>
</ul>

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<li style="margin-left:1.6rem;">Manage the entire lead lifecycle—from capture and enrichment to routing and conversion tracking.</li>
</ul>

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<li style="margin-left:1.6rem;">Standardize CRM processes to ensure data hygiene, deduplication, and accurate reporting.</li>
</ul>

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<li style="margin-left:1.6rem;">Maintain marketing and sales alignment with clean data flows and pipeline attribution. </li>
</ul>
Campaign Execution &amp; Digital Ops 

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<li style="margin-left:1.6rem;">Deploy email marketing programs: nurture journeys, lifecycle campaigns, triggered comms, and newsletters.</li>
</ul>

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<li style="margin-left:1.6rem;">Enable A/B testing, behavior-based targeting, and personalized nurture streams across multiple segments.</li>
</ul>

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<li style="margin-left:1.6rem;">Collaborate with content and growth teams to execute campaign workflows from form-fill to follow-up.</li>
</ul>

Website Management &amp; SEO (Good to have)

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<li style="margin-left:1.6rem;">Support our dev team by helping Manage and update content across the corporate website and landing pages.</li>
</ul>

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<li style="margin-left:1.6rem;">Optimize pages for conversion and SEO performance, including on-page elements, meta tags, and schema.</li>
</ul>

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<li style="margin-left:1.6rem;">Set up and monitor conversion paths, form tracking, heatmaps, and event-based triggers.</li>
</ul>

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<li style="margin-left:1.6rem;">Support SEO initiatives with content recommendations, performance audits, and keyword insights. </li>
</ul>
Martech Enablement

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<li style="margin-left:1.6rem;">Integrate HubSpot with key tools like Google Analytics, GTM, ad platforms, webinar software, and enrichment tools.</li>
</ul>

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<li style="margin-left:1.6rem;">Establish UTM governance and attribution logic to track true campaign ROI across paid and organic channels.</li>
</ul>

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<li style="margin-left:1.6rem;">Build dashboards and performance reports for marketing leadership and cross-functional visibility. </li>
</ul>
Analytics &amp; Optimization

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<li style="margin-left:1.6rem;">Track funnel metrics across the buyer journey to uncover drop-offs, friction points, and acceleration levers.</li>
</ul>

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<li style="margin-left:1.6rem;">Maintain a feedback loop with content, performance, and sales teams to evolve targeting and messaging.</li>
</ul>

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<li style="margin-left:1.6rem;">Contribute to quarterly marketing reviews with actionable data-backed insights.</li>
</ul>

You’ll Thrive in This Role If You

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<li style="margin-left:1.6rem;">Have 2–3 years of experience owning HubSpot Marketing Hub and CRM workflows end-to-end.</li>
</ul>

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<li style="margin-left:1.6rem;">Are fluent in digital campaign mechanics, attribution, tracking, and performance reperting.</li>
</ul>

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<li style="margin-left:1.6rem;">Understand both the strategic and executional layers of website, SEO, and automation.</li>
</ul>

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<li style="margin-left:1.6rem;">Enjoy building scalable systems, running tests, and constantly optimizing perfomance.</li>
</ul>

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<li style="margin-left:1.6rem;">Have strong attention to detail and love seeing how data, tech, and content all fit together. </li>
</ul>
Bonus Points

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<li style="margin-left:1.6rem;">If YouHave experience working in fast growing lean startups and B2B SaaS, AdTech, or FinTech environments.</li>
</ul>

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<li style="margin-left:1.6rem;">Are familiar with tools like Google Search Console, SEMrush, or similar tools.</li>
</ul>

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<li style="margin-left:1.6rem;">Know your way around HTML/CSS or HubSpot CMS modules for minor edits and customizations. </li>
</ul>
Qualifications:

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<li style="margin-left:1.6rem;">1–3 years of hands-on experience with HubSpot Marketing Hub or similar tools, managing workflows, lists, lead scoring, and reporting.</li>
</ul>

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<li style="margin-left:1.6rem;">Good understanding of CRM management, lead lifecycle, and marketing-sales handoff processes is a good to have.</li>
</ul>

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<li style="margin-left:1.6rem;">Strong Familiarity with email marketing best practices, A/B testing, and personalization strategies.</li>
</ul>

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<li style="margin-left:1.6rem;">Experience with website CMS management.</li>
</ul>

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<li style="margin-left:1.6rem;">Knowledge of SEO fundamentals and tools like Google Search Console or SEMRush is a positive.</li>
</ul>

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<li style="margin-left:1.6rem;">Proficiency in setting up tracking mechanisms using Google Analytics, GTM, and UTM frameworks.</li>
</ul>

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<li style="margin-left:1.6rem;">Basic knowledge of HTML/CSS for quick fixes or module customization.</li>
</ul>

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<li style="margin-left:1.6rem;">Prior experience in B2B environments, preferably SaaS, AdTech, or FinTech is a good to have.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong analytical mindset with the ability to convert marketing data into insights and optimizations.</li>
</ul>

Marketing Specialist in Mumbai (UID-8607)

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Job Description for Marketing Specialist

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