Responsibilities

<ul>
<li>Driving Demand Gen through L2R Cadence Drive with Project Sales &amp; Vertical Leaders for improving SALs. Engage with Tele-Sales team for Lead Qualification. Utilize Global Database to map MGP to MGR.</li>
</ul>

<ul>
<li>End User Account Based Marketing with Focus on Large focused Pipeline / strategic accounts.</li>
</ul>

<ul>
<li>Drive Consultant Engagement Program Increase specified pipeline by selective Consultant deep engagement in conjunction with Sales &amp; Strategic Sales - Target 5 Consultants annually through consultant Binders &amp; share technical information / rebuttals that helps them differentiate and introduce latest technologies for driving customer impact / benefits.</li>
</ul>

<ul>
<li>Vertical Focused Consultant / Influencer (PMC / Customers) Database Enhancement &amp; Marketo Campaigns</li>
</ul>

<ul>
<li>Drive 4-5 medium to large format events across select cities and Webinars. </li>
</ul>

<ul>
<li>Enable Verticalization by creating Vertical Focused Marketing Collaterals.</li>
</ul>

<ul>
<li>Drive Vertical Focus - Large format / event Participation - for Vertical/One BA</li>
</ul>

<ul>
<li>Inhouse seminars for top vertical focused Key Account customers &amp; consultants</li>
</ul>

<ul>
<li>NPI Commercialization through Webinars/ Virtual Conclave with Consultants on HBS NPIs</li>
</ul>

<ul>
<li>Services IB Migration Support for Rip-&amp;-Replace and Lost Order Analysis for migration opportunities. </li>
</ul>

<ul>
<li>Drive Campaigns and End User program on Cloud Connected Offering</li>
</ul>

<ul>
<li>Systematically drive Large Customer Engagement - both HTS site as well as at Customer Site to drive migrations. Drive POC at End User Sites.</li>
</ul>

<ul>
<li>Integration between Products Offering and CMM Team for Portfolio extension and GTM Strategy.</li>
</ul>

<ul>
<li>Own and Drive STRAP Actions - HBS</li>
</ul>

<ul>
<li>Provide Market / Industry Analysis &amp; Competitive Benchmark</li>
</ul>

<ul>
<li>Support Marcom with Case Studies from relevant verticals and customer segments in coordination with Solution Consultants and Sales.</li>
</ul>

Services Growth

<ul>
<li>Install Base Acquisition </li>
</ul>

<ul>
<li>Install Base Retention</li>
</ul>

<ul>
<li>Install Base Upsell</li>
</ul>

Demand Generation

<ul>
<li>Real World &amp; Online Engagement</li>
</ul>

<ul>
<li>Spec-In Opportunity Expansion</li>
</ul>

<ul>
<li>MGP from Global Digital Campaigns and Regional Events</li>
</ul>

Innovation (NPI Commercialization)

<ul>
<li>NPI Say DO/ other commercial actions.</li>
</ul>

Offering Support

<ul>
<li>Win rate % (Win / Win &amp;#43; Loss) and Conversion rate (Win /Win &amp;#43; Loss &amp;#43; Abandoned)</li>
</ul>

Sales Enablement

<ul>
<li>Drive Product knowledge and competence among Sales &amp; Service teams.</li>
</ul>

<ul>
<li>Keep the team updated on solution offerings, maintain a Knowledge &amp; Sales Tool kit Repository. </li>
</ul>

<ul>
<li>Coordinate routine UP-Skill training for Sales and Service teams.</li>
</ul>

<ul>
<li>SPOC for and drive critical POCs at New or Existing Customers in co-ordination with local Engineering &amp; Sales</li>
</ul>

<ul>
<li>Drive various Local &amp; Global Campaigns in coordination with Marcom, OMs &amp; Sales</li>
</ul>

Mktng Specialist in Mumbai (UID-13832)

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