Roles &amp; Responsibilities:

<ul>
<li>Responsible for different sections of our website and growing its traffic and leads.</li>
</ul>

<ul>
<li>Performing ongoing keyword research including discovery and expansion of keyword opportunities.</li>
</ul>

<ul>
<li>Researching and implementing content recommendations for organic SEO success.</li>
</ul>

<ul>
<li>Conduct simple keyword research and use SEO guidelines to increase web traffic.</li>
</ul>

<ul>
<li>Experience with tools such as SEMrush, Google Keyword Planner, or any other.</li>
</ul>

<ul>
<li>Optimising copy and landing pages for search engine optimization.</li>
</ul>

<ul>
<li>Research and analyse competitor advertising links.</li>
</ul>

<ul>
<li>Develop and implement link building strategy.</li>
</ul>

<ul>
<li>Work with the development team to ensure SEO best practices are properly implemented on newly developed code.</li>
</ul>

<ul>
<li>Work with editorial and marketing teams to drive SEO in content creation and content programming.</li>
</ul>

<ul>
<li>Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.</li>
</ul>

<ul>
<li>Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.</li>
</ul>

<ul>
<li>Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns.</li>
</ul>

<ul>
<li>Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.</li>
</ul>

<ul>
<li>Optimize copy and landing pages for paid search engine marketing campaigns.</li>
</ul>

<ul>
<li>Perform ongoing paid keyword discovery, expansion and optimisation.</li>
</ul>

<ul>
<li>Research and analyse competitor advertising links</li>
</ul>

SEO Associate in Pune (UID-16458)

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Job Description for SEO Associate

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