Key Responsibilities: 
Dropout Retargeting:

<ul>
<li style="margin-left:0px;">Own dropout retargeting journeys across key funnels</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor daily dropouts across critical stages (quote, proposal, payment, issuance) using Google Analytics</li>
</ul>

<ul>
<li style="margin-left:0px;">Identify funnel leakages and create targeted retargeting strategies to improve conversion</li>
</ul>

App Engagement &amp; Lifecycle Marketing

<ul>
<li style="margin-left:0px;">Drive app engagement through personalized lifecycle communication strategies</li>
</ul>

<ul>
<li style="margin-left:0px;">Review, test and optimize communication journeys and creatives for dropout and engagement campaigns</li>
</ul>

<ul>
<li style="margin-left:0px;">Run continuous experiments on messaging, creatives, CTAs, timing, and frequency</li>
</ul>

<ul>
<li style="margin-left:0px;">Optimize channel mix across push notifications, in-app messages, SMS, email, and WhatsApp </li>
</ul>
App Growth &amp; Feature Adoption

<ul>
<li style="margin-left:0px;">Drive app downloads and track key engagement metrics such as DAU, MAU, retention, and feature usage</li>
</ul>

<ul>
<li style="margin-left:0px;">Plan and execute promotions for key Digit app features</li>
</ul>

<ul>
<li style="margin-left:0px;">Work closely with product and tech teams to improve feature discovery and adoption</li>
</ul>

Cross-Sell Initiatives (LI &amp; GI)

<ul>
<li style="margin-left:0px;">Plan and execute cross-sell campaigns for Digits Life and General Insurance products</li>
</ul>

<ul>
<li style="margin-left:0px;">Use customer behavior, policy data, and lifecycle insights to identify relevant cross-sell opportunities</li>
</ul>

<ul>
<li style="margin-left:0px;">Optimize cross-sell journeys to improve conversion, attach rate, and revenue</li>
</ul>

Analytics, Reporting &amp; MIS

<ul>
<li style="margin-left:0px;">Own MIS tracking and reporting for app engagement, dropout retargeting, and cross-sell initiatives</li>
</ul>

<ul>
<li style="margin-left:0px;">Track performance across CRM tools and Google Analytics</li>
</ul>

<ul>
<li style="margin-left:0px;">Share regular performance dashboards, insights, and actionable recommendations with stakeholders</li>
</ul>

Key Skills &amp; Competencies

<ul>
<li style="margin-left:0px;">Strong understanding of app engagement, CRM, lifecycle marketing, and retention strategies</li>
</ul>

<ul>
<li style="margin-left:0px;">Hands-on experience with Google Analytics and CRM tools</li>
</ul>

<ul>
<li style="margin-left:0px;">Data-driven mindset with strong analytical and problem-solving skills</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience running A/B tests and experimentation frameworks</li>
</ul>

<ul>
<li style="margin-left:0px;">Ability to work cross-functionally with product, tech, design, and business teams </li>
</ul>
Preferred Experience

<ul>
<li style="margin-left:0px;">3 to 5 years of experience in app engagement, growth marketing, CRM, or lifecycle marketing</li>
</ul>

<ul>
<li style="margin-left:0px;">Prior experience working on mobile apps with high transaction volumes is a plus </li>
</ul>

Brand Marketing Consultant in Pune (UID-16456)

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Job Description for Brand Marketing Consultant

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