Key Responsibilities:

<ul>
<li style="margin-left:0px;">Partner across teams (Content, Product, Dev, Data) to help maintain and improve websites rankings on Google and Bing</li>
</ul>

<ul>
<li style="margin-left:0px;">Regularly audit and measure the effectiveness of our content, providing actionable insights and recommendations</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct technical and content audits following algorithm updates, and create delta reports to highlight content drops and gains</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with development team on template enhancements, site health, and recirculation opportunities</li>
</ul>

<ul>
<li style="margin-left:0px;">Produce ad-hoc reports using tools like SEMRush, Sistrix, Ahrefs, Screaming Frog, and Looker, providing insights to support decision-making processes</li>
</ul>

<ul>
<li style="margin-left:0px;">Stay up-to-date with the latest SEO and industry trends, tools, and best practices, continually testing and implementing new strategies</li>
</ul>

<ul>
<li style="margin-left:0px;">Create a comprehensive link-building strategy, targeting high-quality and relevant backlinks to improve domain authority</li>
</ul>

<ul>
<li style="margin-left:0px;">Regularly review and analyze the backlink profile, disavowing harmful links and identifying opportunities for new link acquisitions</li>
</ul>

<ul>
<li style="margin-left:0px;">Establish and maintain relationships with industry influencers, bloggers, and webmasters to secure guest posts, mentions, and backlinks</li>
</ul>

<ul>
<li style="margin-left:0px;">Work closely with content creators to promote content and earn natural backlinks through outreach, social media, and partnerships </li>
</ul>
Qualifications:

<ul>
<li style="margin-left:0px;">5-7 years of SEO experience, with direct experience working with ecommerce brands</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience in web analytics and data visualisation tools such as Looker, Looker Studio, and Google Analytics (experience with GA4 preferred), with a knack for translating data into actionable insights</li>
</ul>

<ul>
<li style="margin-left:0px;">High proficiency in Microsoft Excel or Google Sheets</li>
</ul>

<ul>
<li style="margin-left:0px;">Clear understanding of SEO best practices related to EEAT, CWV, and the requirements for success as an ecommerce brand in 2024 and beyond.</li>
</ul>

SEO Executive in Gurugram (UID-13713)

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