Key Responsibilities:

<ul>
<li style="margin-left:0px;">Develop and execute a comprehensive marketing strategy aligned with business goals, focusing on customer acquisition, retention, and brand growth within the UK and Ireland markets.</li>
</ul>

<ul>
<li style="margin-left:0px;">Lead and manage the marketing team, including PPC specialists, affiliate marketers, SEO experts, content writers, and email marketers.</li>
</ul>

<ul>
<li style="margin-left:0px;">Analyze market trends in the UK &amp; Ireland to identify opportunities for growth and develop actionable insights for all marketing channels.</li>
</ul>

<ul>
<li style="margin-left:0px;">Develop and execute a comprehensive marketing strategy aimed at driving business growth, focusing on customer acquisition, retention, and brand expansion in the UK &amp; Ireland.</li>
</ul>

<ul>
<li style="margin-left:0px;">Analyze market trends and customer behaviors in the UK &amp; Ireland to identify growth opportunities. Use these insights to design marketing initiatives that not only meet customer needs but also drive substantial business growth.</li>
</ul>

<ul>
<li style="margin-left:0px;">Oversee the integration and alignment of all marketing channels to deliver a cohesive brand message and superior customer experience across PPC, affiliate, SEO, content, and email marketing, with a focus on maximizing business growth.</li>
</ul>

<ul>
<li style="margin-left:0px;">Continuously monitor marketing campaign performance using data-driven strategies to optimize ROI. Identify opportunities to scale successful campaigns and boost growth metrics such as customer base and revenue.</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive brand awareness to ensure Fabel Services becomes the top choice for contact lenses, glasses, and sunglasses in the UK &amp; Ireland, contributing to overall business growth.</li>
</ul>

<ul>
<li style="margin-left:0px;">Lead the team in adopting industry best practices, tools, and technologies to stay competitive and innovative, with a clear focus on accelerating business growth.</li>
</ul>

<ul>
<li style="margin-left:0px;">Manage marketing budgets and resources effectively to maximize profitability and support the companys growth targets. Provide detailed performance and growth reports to senior leadership.</li>
</ul>

<ul>
<li style="margin-left:0px;">Lead the creation of compelling content that engages customers, builds trust, and drives organic growth, ensuring content strategies align with broader business growth objectives.</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct ongoing market research and competitor analysis to identify emerging opportunities and threats, adjusting marketing strategies to drive growth and stay ahead of competitors.</li>
</ul>

<ul>
<li style="margin-left:0px;">Cross-Department Collaboration: Work closely with sales, product, and customer service teams to ensure marketing efforts contribute to wider business goals and directly support growth initiatives.</li>
</ul>

<ul>
<li style="margin-left:0px;">Identify and implement strategies to improve website conversion rates, ensuring that customer acquisition efforts translate into business growth.</li>
</ul>

<ul>
<li style="margin-left:0px;">Manage relationships with external vendors and partners to ensure all outsourced marketing efforts align with the company's growth strategy.</li>
</ul>

<ul>
<li style="margin-left:0px;">Ensure all marketing practices adhere to relevant regulations and standards, including GDPR compliance, while developing strategies to manage reputational risks and support long-term business growth.</li>
</ul>

Qualifications

<ul>
<li style="text-align:start;">12 to 15 years of experience and 5+ years of experience on a managerial role in the e-commerce industry, with a focus on B2C business models.</li>
</ul>

<ul>
<li style="text-align:start;">Proven expertise in the UK &amp; Ireland markets, including knowledge of local marketing trends, consumer behaviors, and legal/regulatory considerations.</li>
</ul>

<ul>
<li style="text-align:start;">Demonstrated ability to lead cross-functional marketing teams, particularly in PPC, affiliate marketing, SEO, content creation, and email marketing.</li>
</ul>

<ul>
<li style="text-align:start;">Experience in managing budgets, analyzing performance metrics, and making data-driven decisions to improve marketing performance.</li>
</ul>

<ul>
<li style="text-align:start;">Strong communication and leadership skills, with the ability to inspire and guide a team toward achieving ambitious targets.</li>
</ul>

<ul>
<li style="text-align:start;">Familiarity with CRM platforms, marketing automation tools, and analytics software.</li>
</ul>

<ul>
<li style="text-align:start;">A creative mindset with a passion for delivering exceptional customer experiences through innovative marketing strategies.</li>
</ul>

<ul>
<li style="text-align:start;">Bachelor’s degree in marketing, Business, or a related field (master’s preferred)</li>
</ul>

Digital Marketing in Gurugram (UID-11267)

Job Description

Job Details

Skills Required for Digital Marketing

Job Description for Digital Marketing

Explore More Opportunities