Your key responsibilities

<ul>
<li>Be the main point of contact with BMC stakeholders seeking to publish webcast and podcast on global EY.com working with them from topic ideation through to page build and optimization.</li>
</ul>

<ul>
<li>Approve content for the firm’s global webcast and podcast pages, ensuring high engagement and relevance.</li>
</ul>

<ul>
<li>Oversee, edit and build pages for Tier 1 and Tier 2 webcast and podcast pages.</li>
</ul>

<ul>
<li>Ensure proper video archiving and removal of outdated content to maintain a relevant and streamlined video library.</li>
</ul>

<ul>
<li>Collaborate with internal teams to ensure consistency in branding and messaging across video assets.</li>
</ul>

<ul>
<li>Maintain and manage video publishing workflows and governance guidelines within Brightcove.</li>
</ul>

<ul>
<li>Stay updated on Brightcove features and industry trends to enhance video content strategy and platform utilization.</li>
</ul>

<ul>
<li>Manage the global YouTube channel, maintaining content quality, optimizing playlists, and implementing archiving parameters.</li>
</ul>

<ul>
<li>Develop and implement best practices for video content, including updating the YouTube playbook and approving new playlists.</li>
</ul>

<ul>
<li>Analyze and report on key performance metrics for YouTube videos, webcast pages, and podcast pages.</li>
</ul>

<ul>
<li>Use data-driven insights to refine content strategies and improve engagement.</li>
</ul>

<ul>
<li>Review content and suggest how best to optimize for SEO performance, including conducting keyword research, and editing/writing page titles, meta descriptions, h-tags and body content.</li>
</ul>

<ul>
<li>Understand website taxonomy and ensure new content is tagged effectively</li>
</ul>

<ul>
<li>Keep abreast on new functionality and/or any process changes that are implemented by the central web governance team; remain up to date on any changes to SEO approach established by major search engines.</li>
</ul>

Skills and attributes for success

<ul>
<li>Write/edit web copy that’s engaging, brand-compliant and search engine-optimize</li>
</ul>

<ul>
<li>Lead and collaborate with global and remote teams to execute digital strategies effectively</li>
</ul>

<ul>
<li>Advise senior stakeholders on the best way to shape their ideas into compelling content that has a distinct point of view and adds value to the target audience</li>
</ul>

<ul>
<li>Advocate for digital best practices and how to use different content types/formats and design elements to create effective, engaging user experiences</li>
</ul>

<ul>
<li>Make decisions throughout a project that balance the need to meet a deadline and still meet the original requirements of the project</li>
</ul>

<ul>
<li>Work independently to complete multiple tasks within a fast-paced environment</li>
</ul>

To qualify for the role, you must have

<ul>
<li>Excellent US English written and verbal communication skills, with an understanding of how messages may be received globally</li>
</ul>

<ul>
<li>Strong understanding of digital publishing and best practices</li>
</ul>

<ul>
<li>Strong understanding of YouTube content strategy, playlist curation, and video performance tracking</li>
</ul>

<ul>
<li>Strong knowledge of SEO relating to content development</li>
</ul>

<ul>
<li>Experience working within a content management system to create outstanding digital experiences</li>
</ul>

<ul>
<li>Strong influencing skills</li>
</ul>

<ul>
<li>Strong project and time management ability</li>
</ul>

<ul>
<li>Strong organizational skills to handle multiple tasks, meet deadlines, and drive strategic initiatives</li>
</ul>

<ul>
<li>Proficiency in tracking engagement metrics and using insights to refine content strategies</li>
</ul>

Ideally, you’ll also have

<ul>
<li style="text-align:left;">Experience and be comfortable working closely with global teams</li>
</ul>

Technologies and Tools

<ul>
<li style="text-align:left;">Proficient in AUP tool, YouTube, Brightcove, Conductor, and Adobe Analytics.</li>
</ul>
What we look for

<ul>
<li>Bachelor’s or master’s degree</li>
</ul>

<ul>
<li>professional, confident, and enthusiastic candidate; adapt to flexible work timings; demonstrate exceptional work ethic and customer focus</li>
</ul>

<ul>
<li>Minimum 8 years of work experience in Digital content management </li>
</ul>

Brand Marketing Specialist in Gurugram (UID-16110)

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Job Description for Brand Marketing Specialist

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