Key Responsibilities

1. Strategic Sales &amp; Business Development

<ul>
<li>Develop and execute a sales strategy for B2B marketing solutions, event marketing services, and lead generation campaigns.</li>
</ul>

<ul>
<li>Create customized marketing and event solutions that align with client objectives for brand awareness, demand generation, and sales pipeline acceleration.</li>
</ul>

<ul>
<li>Build a strong sales pipeline with key B2B decision-makers, IT companies, and enterprise marketing heads.</li>
</ul>

2. Selling Events as a Service to B2B &amp; IT Companies

<ul>
<li>Position EMPOR’s event marketing solutions (CXO roundtables, executive summits, networking events, and virtual events) as strategic engagement tools for IT and B2B enterprises.</li>
</ul>

<ul>
<li>Consult with clients on their event objectives, crafting custom event marketing strategies that drive audience acquisition and lead conversion.</li>
</ul>

<ul>
<li>Sell end-to-end event execution services, from concept to audience curation, content, logistics, and post-event engagement.</li>
</ul>

<ul>
<li>Ensure high attendance and ROI for client events through effective marketing and outreach strategies.</li>
</ul>

3. Selling Lead Generation Services to B2B Enterprises

<ul>
<li>Sell lead generation campaigns and demand generation solutions that help IT and B2B companies drive high-quality leads.</li>
</ul>

<ul>
<li>Identify client pain points and provide tailored lead acquisition strategies, ensuring strong pipeline growth and measurable conversions.</li>
</ul>

<ul>
<li>Work closely with internal teams to develop data-driven lead generation strategies using digital marketing, email outreach, and targeted campaigns.</li>
</ul>

<ul>
<li>Ensure lead quality and conversion-focused approaches that maximize ROI for clients.</li>
</ul>

4. Client Acquisition &amp; Relationship Management

<ul>
<li>Identify, engage, and close deals with CMOs, Marketing Heads, and decision-makers across industries such as technology, finance, and SaaS.</li>
</ul>

<ul>
<li>Build and nurture long-term client relationships, ensuring repeat business and cross-selling opportunities across marketing, events, and lead generation.</li>
</ul>

5. Marketing Innovation &amp; Solution Development

<ul>
<li>Conceptualize innovative marketing, event, and lead generation solutionstailored to different industries and client goals.</li>
</ul>

<ul>
<li>Collaborate with the content and digital teams to develop high-value demand generation campaigns and event marketing strategies.</li>
</ul>

6. Sales Pitches &amp; High-Impact Presentations

<ul>
<li>Develop and present persuasive proposals showcasing EMPOR’s expertise in event marketing, lead generation, and audience acquisition.</li>
</ul>

<ul>
<li>Utilize exceptional PowerPoint and storytelling skills to craft compelling sales presentations for high-value prospects.</li>
</ul>

<ul>
<li>Customize sales pitches for B2B marketing campaigns, digital lead generation, and event solutions.</li>
</ul>

7. Market Expansion &amp; Industry Engagement

<ul>
<li>Conduct market research to identify trends and proactively seize new business opportunities in B2B marketing, lead generation, and event marketing.</li>
</ul>

<ul>
<li>Represent EMPOR at industry conferences, networking events, and marketing summits to enhance brand visibility and generate leads.</li>
</ul>

8. Extensive Travel &amp; Client Engagement

<ul>
<li>Travel extensively for client meetings, sales presentations, and event marketing discussions.</li>
</ul>

<ul>
<li>Engage in face-to-face relationship building with senior marketing leaders to establish credibility and trust.</li>
</ul>

<ul>
<li>Key Result Areas (KRAs)</li>
</ul>

<ul>
<li>Revenue Growth: Meet and exceed sales targets for B2B marketing solutions, event marketing, and lead generation services.</li>
</ul>

<ul>
<li>New Client Acquisition: Secure high-value marketing, event, and lead generation contracts from B2B and IT enterprises.</li>
</ul>

<ul>
<li>Event Marketing Sales: Drive revenue growth through CXO roundtables, leadership events, and enterprise summits.</li>
</ul>

<ul>
<li>Lead Generation Sales: Increase adoption of lead generation services among B2B clients, driving pipeline acceleration for enterprises.</li>
</ul>

<ul>
<li>Audience Acquisition: Ensure strong pipeline of Audience gen campaigns and attendance growth and engagement for client events.</li>
</ul>

<ul>
<li>Client Retention &amp; Upselling: Drive repeat business across EMPOR’s B2B marketing, event marketing, and lead generation services.</li>
</ul>

<ul>
<li>Key Performance Indicators (KPIs)</li>
</ul>

<ul>
<li>Sales Target Achievement: Meet or exceed quarterly revenue goals across marketing, event services, and lead generation.</li>
</ul>

<ul>
<li>Lead Generation Sales Revenue: Increase lead gen-driven revenue by 50% year-over-year through strategic sales efforts.</li>
</ul>

<ul>
<li>Event Sales Revenue: Increase event-driven revenue by 70% year-over-year through high-value deals.</li>
</ul>

<ul>
<li>Lead Conversion Rate: Achieve 30%+ conversion from leads to closed deals.</li>
</ul>

<ul>
<li>Client Retention: Maintain a 90%+ client satisfaction score, ensuring repeat business.</li>
</ul>

<ul>
<li>Presentation &amp; Pitch Success Rate: Secure positive client feedback on 90%+ of sales pitches.</li>
</ul>

<ul>
<li>Ideal Candidate Profile</li>
</ul>

Skills &amp; Expertise:

<ul>
<li>Proven track record in selling B2B marketing solutions, event marketing services, and lead generation campaigns to IT and enterprise clients (Minimum of 10 years in B2B sales and marketing).</li>
</ul>

<ul>
<li>Strong network of CMOs, Marketing Heads, and Enterprise Decision-Makers in B2B and IT sectors.</li>
</ul>

<ul>
<li>Expertise in high-touch, engagement-driven event marketing for demand generation and brand building.</li>
</ul>

<ul>
<li>Exceptional PowerPoint and storytelling skills to craft high-quality, persuasive sales presentations.</li>
</ul>

<ul>
<li>Experience in negotiating sponsorship deals and strategic event partnerships.</li>
</ul>

<ul>
<li>Willingness to travel extensively to pitch solutions and engage with clients as well as for client events.</li>
</ul>

Qualities:

<ul>
<li>Go-Getter Attitude: Relentless drive to generate new business and grow EMPOR’s B2B marketing, event marketing, and lead generation services.</li>
</ul>

<ul>
<li>Strategic Thinker: Ability to position event marketing and lead generation as high-value sales &amp; branding strategies.</li>
</ul>

<ul>
<li>Creative &amp; Marketing-Savvy: Ability to ideate and pitch unique, innovative event and demand generation solutions for B2B and IT enterprises.</li>
</ul>

<ul>
<li>Strong Communicator: Confident in high-stakes negotiations with C-level executives.</li>
</ul>

<ul>
<li>Self-Starter: Comfortable working independently, managing multiple deals, and owning revenue targets.</li>
</ul>

What We Offer

<ul>
<li>High-Impact Role: Directly contribute to EMPOR’s growth in B2B marketing, event solutions, and lead generation services.</li>
</ul>

<ul>
<li>Opportunity to Sell Premium Marketing &amp; Event Services: Work with top global brands on exclusive, high-end business marketing solutions.</li>
</ul>

<ul>
<li>Networking &amp; Travel Opportunities: Direct engagement with leading B2B marketing decision-makers.</li>
</ul>

<ul>
<li>Performance-Based Incentives: Competitive salary with lucrative commissions on event and lead generation sales.</li>
</ul>

<ul>
<li>Collaborative &amp; Innovative Culture: Work with a team that values creativity, execution, and results.</li>
</ul>

Business Development in New Delhi (UID-11255)

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Job Description for Business Development

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