Role &amp; responsibilities:

<ul>
<li style="margin-left:0px;">Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.</li>
</ul>

<ul>
<li style="margin-left:0px;">Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).</li>
</ul>

<ul>
<li style="margin-left:0px;">App Marketing Focus: Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.</li>
</ul>

<ul>
<li style="margin-left:0px;">Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.</li>
</ul>

<ul>
<li style="margin-left:0px;">Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).</li>
</ul>

<ul>
<li style="margin-left:0px;">Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.</li>
</ul>

<ul>
<li style="margin-left:0px;">Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.</li>
</ul>

<ul>
<li style="margin-left:0px;">Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.</li>
</ul>

<ul>
<li style="margin-left:0px;">Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.</li>
</ul>

<ul>
<li style="margin-left:0px;">Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing. </li>
</ul>
Preferred candidate profile:

<ul>
<li style="margin-left:0px;">Educational Background: Holds a degree in Marketing, Business Administration, or a related field.</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.</li>
</ul>

<ul>
<li style="margin-left:0px;">Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.</li>
</ul>

<ul>
<li style="margin-left:0px;">Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.</li>
</ul>

<ul>
<li style="margin-left:0px;">Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.</li>
</ul>

<ul>
<li style="margin-left:0px;">Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.</li>
</ul>

<ul>
<li style="margin-left:0px;">Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.</li>
</ul>

<ul>
<li style="margin-left:0px;">Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.</li>
</ul>

<ul>
<li style="margin-left:0px;">Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic. </li>
</ul>

Performance Marketing Manager in New Delhi (UID-9646)

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Job Description for Performance Marketing Manager

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